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Television Bureau of Canada
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STATISTICS AVAILABLE:

The following document is available in .pdf (Adobe Acrobat) format.

  • Powers of Television Advertising: Major Media Comparison
    • How Do Consumers Use the Other Media?
      The percentage of respondents that use television, newspapers, radio and/or magazines, by category (Adults 18+, College Graduate, Working, HHI $50M+), and by region (Total Canada, French Quebec)
    • Where is the Time Spent?
      The amount of time respondents spent on television, newspapers, radio and/or magazines, by category (Adults 18+, College Graduate, Working, HHI $50M+), and by region (Total Canada, French Quebec)
    • Consumer Attitudes
      The percentage of respondents that believe that television, newspapers, radio or magazines carry the most authoritative, influential and believable advertising, by region (Total Canada, French Quebec)

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URL: http://www.gdsourcing.ca/works/TBC.htm
REVIEWED:03/30/2004
1998-200
4  GDSourcing - Research & Retrieval