Know your market inside and out!
If you are trying to sell to consumers, no single source
will provide you with more insight than the 2001 Census.
Full profiles provide a detailed look at municipal
and neighborhood demographics.
Each profile includes more than 1700 variables covering every aspect of
a market's demographics.
Includes:
- Age & Gender
- Marital Status
- Household & Individual Income
- Ethnic Origin
- Language
- Education
- Occupation
- Dwelling Type and Condition
- Hours spent on unpaid child care,
senior care, house work
- And much more
For a full list of variables covered click here.
SAVE 15% OFF Statistics Canada prices
GDSourcing is offering a special small business discount of 15% off all
full 2001 Census profiles.
Each profile set is mailed out on CD-ROM and includes the Beyond 20/20
Database Browser.
With this browser you can easily manipulate the data,
compare different areas and markets as well as export any information you
select in various formats: Comma-separated value (*.csv),
Text file (*.txt), WKS worksheet (*.wks), WK1 worksheet (*.wk1), dBASE
File (*.dbf), Aremos TSD (*.tsd), XLS worksheet (*.xls), XML file (*.xml)
Geographical Coverage
2001 Census Profiles are available in three levels of
geography:
1. Census Division & Subdivision
A Census Division (CD) is a group of neighbouring municipalities joined
together for the purposes
of regional planning and managing common services (such as police or
ambulance services). It is
most often associated with a county or regional municipality.
A Census Subdivision (CSD) is an area that is a municipality or an area
that is deemed to be
equivalent to a municipality for statistical reporting purposes (e.g.,
as an Indian reserve or an
unorganized territory).
View the number of CSDs in your province.
For maps of CDs and CSDs in Canada see the Statistics Canada web site:
http://geodepot.statcan.ca/Diss/Maps/ReferenceMaps/prov_pdf_e.cfm
(Opens in a new browser window)
Why choose this level?
The geographical level is your best choice if your market covers large
areas such as entire
cities or regions.
Profiles are sold by province and region.
Click here to place an
order by CD/CSD.
2. Census Tracts
Census tracts (CTs) usually have a population of 2,500 to 8,000. They
are located in large urban
centres that must have an urban core population of 50,000 or more.
View the number of CTs in your city.
For maps of CTs by Metropolitan Area see the Statistics Canada web site:
http://geodepot.statcan.ca/Diss/Maps/ReferenceMaps/ct_e.cfm
(Opens in a new browser window)
Why choose this level?
The geographical level is your best choice if your market lives in small
urban neighborhoods. (E.g. retail outlet, local home services)
Profiles are sold by urban area and province.
Click here to place an order by CT.
3. Forward Sortation Areas
Forward Sortation Areas (FSAs) are postal units. They refer to the area
covered by the first
three characters of a postal code (e.g. L3P). They cover both urban and rural
areas.
View the number of FSAs in your province.
For maps of FSAs by province and city see the Canada Post web site:
http://www.canadapost.ca/cpc2/addrm/hh/current/indexp/tpALL-e.asp
(Opens in a new browser window)
Why choose this level?
The geographical level is your best choice if you want to compare
demographic information with
another postal code based database (e.g. customer addresses, competitor
addresses, mailing lists)
Profiles are sold by province.
Click here order by FSA.
Advice for Small Markets
If you require market information for only one municipality or a limited number
of Census Tracts or FSAs,
please contact us by e-mail and we can advise you on how best to meet
your 2001 Census
Demographic needs.
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