Canada’s Small Business Data Centre

Canadian Industry Profiles

Small Business Financial benchmarks by sector.

Find out how small businesses in your industry are performing; how many are profitable; what their growth rates are.

Is your sector expanding or contracting? What financial concerns does it face?

NEW! Business Count data now covers to Dec 2003

Profiles e-mailed next business day.

NB: These profiles do NOT include company names & addresses.

11 – Agriculture, Forestry, Fishing & Hunting
21 – Mining and Oil and Gas Extraction
22 – Utilities
23 – Construction
31-33 – Manufacturing
41 – Wholesale Trade
44-45 – Retail Trade
48-49 – Transportation and Warehousing
51 – Information and Cultural Industries
53 – Real Estate and Rental and Leasing
54 – Professional, Scientific and Technical Services
55 – Management of Companies and Enterprises
56 – Administrative and Support, Waste Management and Remediation Services
61 – Educational Services
62 – Health Care and Social Assistance
71 – Arts, Entertainment and Recreation
72 – Accommodation and Food Services
81 – Other Services

  • Business Count Data covers 2000 to 2003
    data released Mar 2004 (Just Released)
  • Financial Ratios cover 1999 to 2001
    data released Oct 2003

NB: Sectors are organized by North American Industry Classification System. For definitions see the Statistics Canada web site.

Canadian Market Estimates

Profile of household expenditures on specific categories.

The data you need to estimate local consumer market size priced so you can afford it!


  • Clothing
  • Education
  • Food
  • Games of Chance / Gambling
  • Gifts of Money & Contributions
  • Health Care
  • Household Furnishings & Equipment
  • Household Operation
  • Investments in the Home
  • Miscellaneous Expenditures
  • Personal Care
  • Personal Insurance & Pension
  • Personal Taxes
  • Reading Material
  • Recreation
  • RRSPs
  • Shelter
  • Tobacco Products & Alcohol Beverages
  • Transportation

Data covers 1998 to 2002
2002 data released Dec 2003

2001 Census Demographic Profile

Know your market inside and out!

If you are trying to sell to consumers, no single source will provide you with more insight than the 2001 Census.

Full profiles provide a detailed look at municipal and neighborhood demographics.

Each profile includes more than 1700 variables covering every aspect of a market’s demographics.


  • Age & Gender
  • Marital Status
  • Household & Individual Income
  • Ethnic Origin
  • Language
  • Education
  • Occupation
  • Dwelling Type and Condition
  • Hours spent on unpaid child care, senior care, house work
  • And much more

SAVE 15% OFF Statistics Canada prices

GDSourcing is offering a special small business discount of 15% off all full 2001 Census profiles.

Each profile set is mailed out on CD-ROM and includes the Beyond 20/20 Database Browser.

With this browser you can easily manipulate the data, compare different areas and markets as well as export any information you select in various formats: Comma-separated value (.csv), Text file (.txt), WKS worksheet (.wks), WK1 worksheet (.wk1), dBASE File (.dbf), Aremos TSD (.tsd), XLS worksheet (.xls), XML file (.xml)

Geographical Coverage

2001 Census Profiles are available in three levels of geography:

  1. Census Division & Subdivision

A Census Division (CD) is a group of neighbouring municipalities joined together for the purposes of regional planning and managing common services (such as police or ambulance services). It is most often associated with a county or regional municipality.

A Census Subdivision (CSD) is an area that is a municipality or an area that is deemed to be equivalent to a municipality for statistical reporting purposes (e.g., as an Indian reserve or an unorganized territory).
View the number of CSDs in your province.

For maps of CDs and CSDs in Canada see the Statistics Canada web site:
(Opens in a new browser window)

Why choose this level?

The geographical level is your best choice if your market covers large areas such as entire cities or regions.

Profiles are sold by province and region.

  1. Census Tracts

Census tracts (CTs) usually have a population of 2,500 to 8,000. They are located in large urban centres that must have an urban core population of 50,000 or more. View the number of CTs in your city.

For maps of CTs by Metropolitan Area see the Statistics Canada web site:
(Opens in a new browser window)

Why choose this level?

The geographical level is your best choice if your market lives in small urban neighborhoods. (E.g. retail outlet, local home services)

Profiles are sold by urban area and province.

  1. Forward Sortation Areas

Forward Sortation Areas (FSAs) are postal units. They refer to the area covered by the first three characters of a postal code (e.g. L3P). They cover both urban and rural areas. View the number of FSAs in your province.

For maps of FSAs by province and city see the Canada Post web site:
(Opens in a new browser window)

Why choose this level?

The geographical level is your best choice if you want to compare demographic information with another postal code based database (e.g. customer addresses, competitor addresses, mailing lists)

Profiles are sold by province.

Advice for Small Markets

If you require market information for only one municipality or a limited number of Census Tracts or FSAs, please contact us by e-mail and we can advise you on how best to meet your 2001 Census Demographic needs.

Researching a Small Business in Canada

Market Research made fast and easy!

The sixth addition of our popular research guide is now available with a February 2003 update.

It includes nearly 10,000 references to free and low cost sources of Canadian statistics all organized by market type or industry.

Discounted Stats Can Publications

Don’t give the government more than you have to!

We are happy to be able to offer the Statistics Canada publications to the Canadian small businesses at a discounted price. They will be shipped to you directly from Statistics Canada.

Business Planning Software

Business Calculators to help you plan your venture

Business Resource Finder

Find resources fast!

The Business Resource Finder is quick and easy to use. Answer a few questions, and the Business Resource Finder will display a list of sample plans, articles, and other resources that match your business type.

See how other businesses have gotten started with their plan; read answers to common questions for these business types.

Starting Costs Calculator

Calculate the start-up costs of your new business before you get going. This calculator helps you evaluate how much capital you’ll need to start your business.

Cash Flow Calculator

This cash calculator shows you how business-to-business sales, carrying inventory, and rapid growth can absorb a business’ money.

Produce your business plan quickly and easily

Designed for Canadian entrepreneurs and small business owners.