Competitors, Clients &
Suppliers
It is vital you understand who your
competitors are and what are their strengths.
The best way to find your toughest competitors
it to talk to your clients and customers directly. Who do they use
already? Where would they go if they wanted to buy the product or
service you are providing?
Another source for locating competitors is
business directories and buyers guides. Below is a list of
online resources to help you identify your competitors. They will
also be helpful resources for identifying suppliers and business clients.
Do not forget to consult the various
business directories available at your local library or business resource
centre.
Once you have a list of competitors,
clients and/or suppliers keyword
search them online and in a periodical database. This will help you
to determine their public image and marketing strategy (i.e. how they
present themselves to their market)
You can access periodical databases through
your local public library web site. All you need it a valid public
library card.
Click here
to find your local public library website.
Business Market
Researchers:
These resources can
also be used to
identify the size of a business market based on industry,
employee-size range and revenue-size. Especially see the InfoCanada database.
Your local library should also have
various general and specialized business directories that you can use to
access further information about individual businesses in your target
market.
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