retailinteractive.ca is a partnership between Retail Council of Canada and Industry Canada. Together, we are trying to provide you, Canada's independent and small chain retailers, with the information you need to make the best retail business decisions in the new economy.
 

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STATISTICS AVAILABLE:

• Home Computer Use in Canada
  • Canadians with Computer Access at Home
  • Canadians with Computer Access at Home -- By Region
  • Canadians with a Computer at Home -- Supplier of Home Computer
  • Technology Profile of Canadians
  • Technology Profile of Canadians with Computer Access at Home

   

• Internet Use in Canada
  • Canadians with Internet Access
  • Canadians with Internet Access -- By Region
  • Location of Internet Access
  • Incidence of Canadians with Internet Access at Work Only -- By Region
  • Incidence of Canadians with Internet Access at Home Only -- By Region
  • Incidence of Canadians with Internet Access at Home and at Work -- By Region
  • Canadians with Internet Access - Length of Access
  • Internet Access of Less Than One Year - By Region
  • Internet Access of Three or More Years -- By Region
  • Average Length of Internet Access in Canada -- Change Over Time
  • Average Length of Internet Access in Canada -- By Region
  • Canadians with Internet Access -- By Technology Type
  • Canadians with Internet Access Only at Home -- By Technology Type
  • Canadians with Internet Access Only at Work -- By Technology Type
  • Average Length of Internet Access in Canada -- By Technology Type
  • Internet Access of less than One Year -- By Technology Type
  • Internet Access of One to Three Years -- By Technology Type
  • Internet Access of Three Years or More - By Technology Type

   

• Canadian Consumer Demographics
  • Gender Demographics of Canadians
  • Gender Demographics of Canadians -- By Technology Type
  • Canadians by Region
  • Breakdown of Serious Technology Users -- By Region
  • Breakdown of Techno Junkies -- By Region
  • Breakdown of Technology Followers -- By Region
  • Canadian Age Demographics
  • Average Age of Canadians -- By Technology Type
  • Technology Profile of Canadians - By Age Category
  • Education Profile of Canadians
  • Education Profile of Serious Technology Users
  • Education Profile of Techno Junkies
  • Education Profile of Technology Followers
  • Canadians with High School Education or Less -- By Technology Type
  • Canadians with College Education or Higher -- By Technology Type
  • Canadian Demographics -- By Household Size
  • Canadian Households with Children -- Households with 2 or more Members
  • Households with Children under 12 -- By Technology Type
  • Households with Children 13 to 19 -- By Technology Type
  • Canadian Household Size -- By Technology Type
  • Incidence of Canadian Households with a Home-office
  • Home-office Type
  • Incidence of Canadian Households with a Home-office -- By Technology Type
  • Incidence of Canadian Households with a Part-time Run Home-office -- By Technology Type
  • Incidence of Canadian Households with a Full-time Run Home-office -- By Technology Type
  • Canadian Households Annual Income Profile
  • Canadian Households with Annual Income of less than $40,000 -- By Technology Type
  • Canadian Households with Annual Income of $40,000 to $79,000 -- By Technology Type
  • Canadian Households with Annual Income of $80,000 or More - By Technology Type
  • Annual Household Income Profile of Serious Technology Users
  • Annual Household Income Profile of Techno Junkies
  • Annual Household Income Profile of Technology Followers

   

• Canadian Online Usage - Current & Future
  • Activities Online -- Canadians with Internet Access
  • Expected Future Increase in Online Activities in Canada
  • Top Six Growth Areas in Online Activities -- Canadians with Internet Access
  • Online Comparison Shopping by Region -- Canadians with Internet Access
  • Online Banking by Region -- Canadians with Internet Access
  • Downloading Music or MP3 Files by Region -- Canadians with Internet Access
  • Placing Telephone Calls by Region -- Canadians with Internet Access
  • Online Trading by Region -- Canadians with Internet Access
  • Online Purchases by Region -- Canadians with Internet Access
  • Incidence of Past Online Purchases -- Canadians with Internet Access
  • Incidence of Online Purchases in the Past 3 Months -- Canadians who have Shopped Online in the Past
  • Incidence of Online Purchases in the Past 3 Months -- By Region for Canadians who Shop Online
  • Canadian Non-Internet Users Likely to Make an Online Purchase in the Next 12 Months -- By Region
  • Payment Methods Used for Online Purchases -- Canadians who Shopped Online in the Past 3 Months
  • Value of Purchases -- Canadians who have ever Purchased Online
  • Change in Average Value of Total Online Purchases Over Time -- Canadians who have ever Purchased Online

   

• Canadian Online Buying Activity
   

FEATURES:

• Assess the competition
  This section reinforces the importance of knowing all of your competitors - both traditional and online. It provides the basics to get Canadian retailers started on the path to better positioning their stores in all channels. Features the E-retailer EvaluatorTM and the Testing the Service Promise rating tools.

   

• E-retailer profiles
  This section provides operational insights, successful practices and lessons learned by selected Canadian retailers active on the Internet. It takes a look at each e-retailer from a consumer's, as well as a retailer's perspective, all in the context of global best practices.