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STATISTICS AVAILABLE:

• 24/7 Media Report  (Jan 2001)
  Survey of Canadian businesses both on the client side and ad agency side of the Canadian Internet marketing sector.

  Covers:

  • Level of commitment to web advertising
  • Biggest stumbling block to web advertising commitment (understanding, budget, audience not on-line)
  • Top five objects of web advertising (brand awareness, sales, traffic etc.)
  • Who buys web advertising? (advertising agency, customer direct, ad network)
  • Number one consideration when choosing on-line advertising
  • Reasons for buying direct
  • Budget for creating/maintaining web versus promoting/marketing it
  • Post click Activities monitored
  • Importance of e-mail in marketing

   

• The Banner
  Monthly newsletter related to Internet advertisng. Each issue has a section called "Research Corner" which includes highlights from recent data releases.

  Some Canadian highlights include:

  • CANADIANS ARE FIERCELY LOYAL TO CANADIAN SITES (Aug 2000)
  • 80% OF THE WEALTH AND INFLUENCE IN CANADA IS CONTROLLED BY THE 50+ CROWD (Aug 2000)
  • THE CANADIAN INTERNET ADVERTISING INDUSTRY CONTINUES TO GROW (Jul 2000)
  • CANADIANS LEAD AMERICANS IN ONLINE BANKING (Jul 2000)
  • CANADIAN INTERNET USAGE ON THE RISE (Jun 2000)
  • CANADIAN CONSUMER TECHNOLOGY STUDY (Jun 2000)
  • GOOD NEWS FOR INTERNET ADVERTISING INDUSTRY AS TEENS MOVE TO THE NET (Jun 2000)
  • IAB/ MMSG Release New Canadian Data
    (Apr 2000)
    Internet advertising and usage
  • Canada Ranks Second in Worldwide Survey of Internet Usage (Apr 2000)
  • Anticipated Dramatic Growth in Online Beauty Sales (Apr 2000)
  • Canadian Small Biz Developing an Internet Economy (Apr 2000)
  • VALENTINE'S DAY DRAWS SHOPPERS ONLINE (Mar 2000)
  • CANADIAN ONLINE RETAILERS HAVE HUGE OPPORTUNITY FOR GROWTH
    (Feb 2000)
  • ON-LINE TRAVEL MARKET (Feb 2000)
  • CANADIAN ONLINE RETAIL TO PASS $1.6 BILLION IN 1999 (Jan 2000)
  • ONLINE SHOPPING PREDICTED TO EXPLODE THIS HOLIDAY SEASON
    (Nov 1999)