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DATA CENTRE: |
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DATA CENTRE: |
Canadian Internet Shopper Demographics
| Gender | Age | Income |
Canadian Internet Shopper Behaviour
| Impulse Purchases - frequency | Impulse Purchases - Reason |
| Reason for not shopping on-line | Method of accessing |Top three shopping sites |
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NOTE: The following graphs are from the Global Internet special report - January 2000.
You can download the full report in Adobe Acrobat format at the following address: http://www.eycan.com/home.cfm
For more information on the survey contact Ernst & Young: |
| How do Canadian and U.S. E-Shoppers compare? |
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% of households owning a PC |
56% |
53% |
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% of households connected to the Internet |
39% |
34% |
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% of households buying items on-line |
9% |
17% |
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Number of purchases made last year |
7 |
13 |
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Number of sites shoppers purchased from last year |
5 |
11 |
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% of on-line shoppers that have purchased through an auction site |
32% |
51% |
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% of purchases made on-line which would not have been made elsewhere |
45% |
43% |
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% of on-line purchases unplanned (impulse) |
18% |
16% |
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% of on-line shopping trips resulting in an on-line purchase |
38% |
51% |
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% of on-line shopping trips resulting in a store purchase |
27% |
25% |
Source: Ernst & Young (January, 2000 )
http://www.eycan.com/home.cfm
| What products do Canadian and U.S. E-Shoppers purchase? |
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Computers and computer related |
68% |
66% |
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Books |
54% |
62% |
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CDs, recorded music |
40% |
60% |
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Clothing and accessories, women's |
29% |
30% |
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Electronic products, small |
20% |
35% |
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Magazines |
20% |
28% |
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Hotel reservations |
19% |
22% |
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Air travel reservations |
17% |
28% |
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Videos, filmed entertainment |
16% |
33% |
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Clothing and accessories, men's |
14% |
25% |
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Cosmetics, health & beauty |
13% |
32% |
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Event tickets |
13% |
18% |
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Flowers |
11% |
20% |
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Investment or financial services |
11% |
10% |
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Toys |
11% |
35% |
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Artwork, posters |
7% |
14% |
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Car rental reservations |
7% |
14% |
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Clothing and accessories, children's |
7% |
25% |
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Food, drink |
5% |
13% |
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Sporting goods |
5% |
15% |
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Cars, trucks, motorcycles, boats |
3% |
7% |
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Household goods, larger (furniture, major appliances) |
3% |
9% |
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Other |
10% |
18% |
Source: Ernst & Young (January, 2000 )
http://www.eycan.com/home.cfm