Pricing structure of hardcover book - Author royalties, Printer, Publisher, Distributor, Retailer)

Pricing structure of e-book - Author royalties, Publisher, Online retailer

Profiles of specific market segments and their device ownership [Aspiring adopters, Connected careerists, Mobile mamas, Established but unimpressed, Silver speakers]

Attitudes and use of mobile devices by each segment (e.g. downloaded Facebook apps [social networking sites], Online banking

Overall how women use mobile technology (weekly and daily use) - % report: Communicate with spouse, Surf the web [mobile Internet], Communicate with children, Work, Play music/videos, Primary device for memories, Video games, Keep track of family schedules, Grocery/shopping lists, Make mobile payments [mobile transactions], GPS/find directions

When asked what was the most important consideration when selected a mobile device - % reported: price, ease of use, newest technology/brand/style/design.

% of Canadians current own and likely to buy in the next 6 months - Desktop computer, DVD player, Digital camera, MP3 players, Gaming console, Notebook (Laptop), Video camera, Portable gaming device, Netbook, eBook [computer ownership]

% Readers of electronic books [ eBooks ] - last 12 months, Users of audio/talking books - last 12 months, Total number of books read

Time spent Reading books for school or work, books for pleasure, magazines, Reading on the Internet for school or work, for pleasure, Watching TV or videos, Listening to music, Engaging in a hobby, crafts, music or arts activities, Doing unpaid volunteer work for any organization, Chatting on the Internet, Watching movies at the theatre, Visiting museums and art galleries, Attending artistic performances [time use]

% specific book genres by type of reader (regular, heavy readers, mainly literary) (E.g. Science fiction, fantasy, horror, Romance, How-to books, Classic novels, Personal growth, self-awareness, psychology (spirituality - excluding religion and esoteric), Religion)

Reading skills by type of reader and linguistic community, Preferred leisure activity by type of reader, Attitudes towards reading and books, % of Canadians were read to as a child, % read to their children

Use of library by socio-demographic background, % have borrow a book from public library, Number of times visited a public library to borrow books for leisure reading, Most important factor in increasing your visits to the public library

Perceived effect of Internet on reading habits, % subscribe to online magazines, newsletters or newspapers, % download electronic books, magazines or newspapers, Using the Internet for researching books for pleasure, Buying books for pleasure reading over the Internet, Likelihood of buying books over the Internet - next 12 months

Socio-demographic characteristics of buyers of new or used books, # of book purchased in last 12 months, Money spent on books for pleasure, Source of awareness for books, factors influencing the purchase of books for pleasure, Familiarity with, reading of, interest in Canadian authors.