Amount of time spent with various media daily - Internet, T.V., Radio, Reading a book, Readings a newspaper, Reading a magazine

% of time spent on specific web sites (EA Online, Yahoo! Messenger, MSN-Windows Live, eBay, Yahoo! Mail, Google, YouTube.com, MSN Hotmail, Facebook.com

Frequency of online activity (days per week) - Accessed Internet, Checked e-mail, Visited social networking site, sent or received text message [text messaging], played video game, Checked e-mail on smartphone, Access internet on mobile device [mobile internet]

Participation in Online activities (e.g. Read blogs, Publish, maintain or update their own blog, Publish or update their own website, Download music / listen online, Upload photos to a website, Post ratings or reviews of products or services online, Listen to podcasts, Contribute to online forms or discussion groups

% participate in Facebook, MySpace, Twitter, Reasons for use of social media sites

Reliability of media sources as identified by Canadians moms (e.g. Referral from friends or family, Search engines such as Google, Newspaper ads, Expert review web sites like CNET, Shopping discussion forums)

% of Canadians teens said they always buy their favourite brands, % said that their favourite brands keep changing all the time, % said they "dislike brands in general," % claimed that brands don't affect their buying decisions.

As to why they buy certain brands, % said they prefer those that make them look wealthier, % said they want to stand out from the crowd.

% said they prefer clothes on which brands are not visible, % said it's important for others to see what they're wearing.

% share of videos viewed by specific sites (e.g. Google Sites (YouTube), Microsoft Sites, Yahoo! Sites, Megavideo.com, CTVglobemedia, Dailymotion.com, Facebook.com, Viacom Digital, Turner Network, Fox Interactive Media), Top Canadian online video properties by unique viewers.

% of consumer social media users turn to social media when researching purchases, % of consumer social media users 45 years and older are likely to use online channels to research products, % of consumer social media users use social media to keep up-to-date on news and information, % are using it to engage with organizations in a dialogue

Most popular social media space - % reported Facebook, YouTube, MySpace.

Includes: % agree that digital technology: Allows them to stay better connected with their workplaces, Makes it easier to stay connected with their social contacts.

% of Canadians visiting specific social networking sites vs. actively posting content. (Facebook, MySpace, YouTube, Twitter)

Sharing content online. % cut and paste link into e-mail, % use site feature to forward link

How familiar are you with social media tools such as Facebook, YouTube, blogs, MySpace, Wikipedia and Flickr? [Social Networking Sites], Attitudes towards social media, Forms of social media organizations have engaged in, On average, how often do you use blogs? Facebook? YouTube? MySpace, Wikipedia, Flickr? Twitter? Podcasts?

How important are these social media tools in developing, maintaining and nurturing friendships; in learning about products, services, organizations and brands; to share your own thoughts and opinions about products, services, organizations and brands?

Value of online TV-related advertising revenue, % of TV viewers have also watched full-episode Broadcast/Specialty Network TV online (2006-2011)

How familiar are you with the following online products? (chat rooms, Instant messaging (IM), Blogs, Facebook, MySpace, YouTube [social networking sites]

Thinking about the safety of your child/children on the internet, have you done the following? (e.g. Sat down with your child and clearly communicated what are acceptable and not acceptable activities, Instructed your child on what to do if they are contacted by a stranger online, Discussed the possible dangers of the internet, Visited the websites that your child has visited to monitor the content of that site, Posted rules for your child to follow by your computer, Initiated parental controls on your internet browser, Monitor the online activities of your child when using your computer at home, Ask your children about who they are chatting to online, Use your internet browser's history function to see what sites your child has been visiting)