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ID #:   39269811
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Study of Canadian moms and media habits. Includes: Segmentation of moms into digital groups - Creators, Critics, Collectors, Joiners, Spectators

Amount of time spent with various media daily - Internet, T.V., Radio, Reading a book, Readings a newspaper, Reading a magazine

% of time spent on specific web sites (EA Online, Yahoo! Messenger, MSN-Windows Live, eBay, Yahoo! Mail, Google, YouTube.com, MSN Hotmail, Facebook.com

Frequency of online activity (days per week) - Accessed Internet, Checked e-mail, Visited social networking site, sent or received text message [text messaging], played video game, Checked e-mail on smartphone, Access internet on mobile device [mobile internet]

Participation in Online activities (e.g. Read blogs, Publish, maintain or update their own blog, Publish or update their own website, Download music / listen online, Upload photos to a website, Post ratings or reviews of products or services online, Listen to podcasts, Contribute to online forms or discussion groups

% participate in Facebook, MySpace, Twitter, Reasons for use of social media sites

Reliability of media sources as identified by Canadians moms (e.g. Referral from friends or family, Search engines such as Google, Newspaper ads, Expert review web sites like CNET, Shopping discussion forums)

% have purchased online in the past year, Top e-commerce sites visited by Canadian moms and women 25-54,

 
Publication Date:   1/1/2010
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   4/19/2010
 
 
 
ID #:   39268896
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % segmentation of Canadian population by media consumption. Includes % share are: the "media maniacs", who consume both online and traditional broadcast media; the "socialites", who spend much of their time on soc-media sites like Facebook and YouTube [social networking sites]; "Joe watcher", who likes mostly TV; the "broadcast receivers "who prefer traditional media like TV and radio; and the "tuned out" crowd, who don't like much of anything.
 
Publication Date:   10/2/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   10/2/2009
 
 
 
ID #:   39268889
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Number and % of Internet users in Canada (2008 - 2013), Top online video sites in Canada (By parent property - Google properties - e.g. YouTube), % of mobile phone users have a smartphone.
 
Publication Date:   10/1/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   10/1/2009
 
 
 
ID #:   39267016
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Comprehensive look at the state of the overall communications industry in Canada. Includes: Telecommunications and broadcasting revenues (Wireline, Wireless, Radio (AM, FM), Television (CBC, Private companies, Pay, PPV, VOD, and specialty service, by broadcaster), BDU (Cable, DTH/MDS), Industry revenues by type of provider (Telecommunications, Broadcasting distribution, Utility telcos and other TSPs, Resellers, Cable companies)

RADIO - Number and type of radio and audio services authorized to broadcast in Canada, Number of new over-the-air radio stations approved, Type of radio and audio services authorized to broadcast in Canada, Average weekly hours tuned (radio) per capita by age group (average hours), Fall tuning achieved by the largest private commercial radio operators in Canada, Revenues by type (French, English, Ethnic, Native, Community, and Campus radio stations)

TELEVISION - Number and type of television services authorized to broadcast in Canada (Conventional, Specialty, pay, pay-per-view (PPV) and video-on-demand (VOD), Community channels), National average weekly viewing hours by age group, Viewing share of Canadian and non-Canadian services by language and type of service (e.g. Specialty, Digital TV, Convention, VOD), Viewing of Canadian and non-Canadian programs distributed by Canadian English-language / French-language television services (conventions, pay and specialty) by program origin and genre, Television revenues: CBC and private conventional OTA television, pay, PPV, VOD and specialty services, Number of subscribers by individual digital channels / specialty channels, Expenditure on programming

BROADCAST DISTRIBUTION - Broadcast distribution - basic and non-basic revenues, subscribers, monthly revenues per subscriber, and percent of households subscribing to BDUs (Cable, DSL, DTH, MDS), Top Canadian distributors and number of subscribers, Number of subscribers receiving digital TV services, Affiliation payments made to pay, PPV, VOD (pay) and specialty services.[cable TV]

NEW MEDIA - Canadian Internet usage by demographic (French/English, Age group), Website category visits by Canadian unique visitors (Entertainment sites, Multimedia sites, TV sites [Online TV], Music sites, Online Radio sites, Retail sites, News / Information sites, Business / Finance sites, Career services, Popular Internet activities of Canadians related to New Media (Online video, Instant messaging, Social networking sites, Online gaming, Streaming audio (online music), Music downloading, Posting message on message board, Listening to podcast, creating a personal website, Playing online games with others), Average weekly hours spent online by Canadians, Video technology penetration in Canada (Video on cell phones, VOD, Video MP3 player, PVR, HD receiver, DVD recorder, HDTV set, Digital TV, Internet video, DVD player, VCD, Analog cable), Internet video viewing of Canadians by type (Amateur video (e.g. YouTube), traditional TV video), Penetration of Internet TV viewers by selected demographic groups

Gaming console statistics for Canada (own console, Own console and connect it to the Internet (video games)

Audio Technology Penetration in Canada (Satellite radio, Podcast listening, Online radio, MP3 player, Conventional radio)

TELECOMMUNICATIONS - Retail and wholesale telecommunications revenues (wireline, wireless), Telecommunications revenues by market segment (Local and access, Long distance, Internet, Data and private line, Wireless), Total telecommunications revenue market share by type of service, Total business market wireline revenue distribution by customer size and type of provider, Capital expenditures by type of TSP, Local & access and long distance revenues, local lines and long distance minutes, Incumbent TSP residence and business local market share by line for major centres

INTERNET - Internet access revenue share by type of entity, Business Internet access revenues by access technology (Dial-up, Cable, DSL, Fibre, Other (high-speed access)), Residential Internet subscribers by type of TSP, Internet plans and pricing, Distribution of the number of non-dialup Internet subscribers and average revenue per user by Internet speed categories, Broadband availability - Urban v. rural (Percent of households)

WIRELESS - Wireless and paging revenues and number of subscribers, Wireless and paging revenues components, Post-paid and Pre-paid Wireless Revenues, Wireless TSPs' subscriber and revenue market share (Rogers, TCC, Bell Group, Others), Average revenue per user (ARPU) by province, Average monthly churn rates, International pricing ($/month) - medium usage

 
Publication Date:   8/5/2009
Frequency:   Annual
Location Type:   Online
Geography:   Canada, some provincial detail
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:   Hyperlink 1 to current report. Hyperlink 2 to previous edition. Some data was only covered in previous edition.
Posted/Updated:   8/5/2009
 
 
 
ID #:   39268483
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey about how Canadian recruiting professionals are using social media to find candidates. Includes: Social networking sites most often used by recruiters - % reported LinkedIn, Facebook, Twitter, blogs, YouTube, Craigslist

% say social media sites have improved their ability to connect to passive candidates, have improved their quality of hire, reduced their time to hire.

 
Publication Date:   6/10/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   6/14/2009
 
 
 
ID #:   39268469
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Canadian highlights from a global survey of teen consumers. Includes: Favourite mobile phone brandnames (cell phone], Favourite grooming products, Favourite TV channels, % reported favourite online gaming sites as RuneScape, World of Warcraft, IMVU, , % reported favourite web sites were: Facebook, YouTube, Google [social networking sites]

% of Canadians teens said they always buy their favourite brands, % said that their favourite brands keep changing all the time, % said they "dislike brands in general," % claimed that brands don't affect their buying decisions.

As to why they buy certain brands, % said they prefer those that make them look wealthier, % said they want to stand out from the crowd.

% said they prefer clothes on which brands are not visible, % said it's important for others to see what they're wearing.

Top fast food restaurant, footwear, beverage.

 
Publication Date:   6/8/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   6/10/2009
 
 
 
ID #:   39268258
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Highlight from a report on the Canadian online video market. Includes: Number of hours the average Canadian online video viewer spent watching Internet videos in Feb 2009, Number of videos watched.

% share of videos viewed by specific sites (e.g. Google Sites (YouTube), Microsoft Sites, Yahoo! Sites, Megavideo.com, CTVglobemedia, Dailymotion.com, Facebook.com, Viacom Digital, Turner Network, Fox Interactive Media), Top Canadian online video properties by unique viewers.

Average online video length. [social networking sites, Online TV] .

 
Publication Date:   4/21/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   4/22/2009
 
 
 
ID #:   39268212
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Highlights from a survey of teens across Canada on a wide range of topics. Includes: % use a cell phone daily, text message daily, use Facebook daily [social networking sites], access YouTube, E-mail daily.

% have never had sex, % think AIDS is a very serious problem, % drink alcohol, % smoke, % do not believe in God (atheism), % say cleanliness is important, % say hard work is important, % say honesty is important.

 
Publication Date:   4/7/2009
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   4/9/2009
 
 
 
ID #:   39268205
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey of Public Relations Practitioners and Canadian social media consumers. Includes: % use social media at least once a day, % agree that social media is more credible than advertising (consumer social media users vs. practitioners)

% of consumer social media users turn to social media when researching purchases, % of consumer social media users 45 years and older are likely to use online channels to research products, % of consumer social media users use social media to keep up-to-date on news and information, % are using it to engage with organizations in a dialogue

Most popular social media space - % reported Facebook, YouTube, MySpace.

% of PR practitioners feel they understand social media but could be using it more effectively, % of PR practitioners do not have a tool to monitor social media, % know who their organization's key online influencers are. [social networking sites]

 
Publication Date:   4/6/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:   More detailed findings will be released on April 29, 2009. Register at Hyperlink 2 to see a few more highlights prior to full release.
Posted/Updated:   4/8/2009
 
 
 
ID #:   39268403
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey of Canadians concerning social networking sites and online information sharing by age group (Baby Boomers, Gen X, Ngeners / Gen Y) and gender.

Includes: % agree that digital technology: Allows them to stay better connected with their workplaces, Makes it easier to stay connected with their social contacts.

% of Canadians visiting specific social networking sites vs. actively posting content. (Facebook, MySpace, YouTube, Twitter)

Sharing content online. % cut and paste link into e-mail, % use site feature to forward link

% feel safe about Credit Card purchases online, % feel safe about online payment services (e.g. PayPal), % comfortable submitting age, gender, marital status online (personal information), % comfortable submitting address online, income & employment info online.

 
Publication Date:   4/1/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   5/25/2009
 
 
 
ID #:   39268779
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % of online Canadians report having watched a TV show via the Internet, % watch short clips or streaming content on a regular basis (e.g. YouTube)
 
Publication Date:   2/10/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   9/9/2009
 
 
 
ID #:   39267904
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % of online Canadians report having watched a TV show via the Internet (streaming or P2P) on their PC at some point in the past, % watch short clips or streaming content on a regular basis (e.g. YouTube), % of users said they visited globaltv.ca, ctv.ca, cbc.ca primarily to watch a TV show online last month, % of online Canadians agree with the statement "soon all TV shows will be available for viewing on the Internet". [Online TV]
 
Publication Date:   2/10/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   2/11/2009
 
 
 
ID #:   39267651
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Report measure attitudes towards social media tools, and how attitudes are changing during the current economic slowdown. Survey of marketing managers and social media users. Includes: Looking forward to 2009, for each of the following, do you intend to spend more, less, or about the same, compared to the amount of money you spent on them in 2008? (Social Media, Public Relations, Events and promotions, Direct Marketing, Search Marketing, Banner Advertising, Newspaper Advertising, Radio Advertising, TV Advertising, Magazine Advertising)

How familiar are you with social media tools such as Facebook, YouTube, blogs, MySpace, Wikipedia and Flickr? [Social Networking Sites], Attitudes towards social media, Forms of social media organizations have engaged in, On average, how often do you use blogs? Facebook? YouTube? MySpace, Wikipedia, Flickr? Twitter? Podcasts?

How important are these social media tools in developing, maintaining and nurturing friendships; in learning about products, services, organizations and brands; to share your own thoughts and opinions about products, services, organizations and brands?

How influenced are you by positive/negative reviews of products, services, organizations, or brands, on blogs? On social networking sites, like Facebook or MySpace? On discussion forums and message boards?

 
Publication Date:   12/10/2008
Frequency:   Annual
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/10/2008
 
 
 
ID #:   39267597
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   International survey on Internet use. Compared Canada to other countries. Includes: What percentage of your leisure time do you spend online? In the past month, which of the following have you done online? (Used a search engine to find information, Looked up the news, Used Internet banking, Looked up the weather, Researched a product or service before buying, Visited a brand or product website, Paid bills [Electronic Bill Presentment and Payment (EBPP)], Watched a video clip (e.g. YouTube), Used a price comparison site, Listed to an audio clip.

In general how often do you personally access the Internet (for any purpose) from a mobile device (e.g. cell phone)

 
Publication Date:   12/1/2008
Frequency:    
Location Type:   Online
Geography:   Canada, Selected countries
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/2/2008
 
 
 
ID #:   39266510
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Global survey of online social media usage. Includes Canadians specific results. Includes: Thinking about using the Internet, which of the following have you ever done? (Read a blog, Write a blog, blogging, Create a profile on a new social network (social networking sites), Photo sharing, Upload videos, Watch video clips (e.g. YouTube), Download a podcast, Subscribe to an RSS feed.
 
Publication Date:   5/2/2008
Frequency:    
Location Type:   Online
Geography:   Canada, Selected Countries
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   5/6/2008
 
 
 
ID #:   39267258
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Highlights from a report on the online content market for North American broadcasters. Includes the following Canadian data: Forecasted gains in online advertising revenue (2007-2011) vs. traditional broadcaster TV advertising, Online specialty network gains vs. traditional special network TV advertising gains (2007-2011)

Value of online TV-related advertising revenue, % of TV viewers have also watched full-episode Broadcast/Specialty Network TV online (2006-2011)

% share of Canadian Internet search market held by Google [search engine use], % share of video viewing held by YouTube, Sympatico-MSN, % share of the Canadian video rental market held by stores, mail/kiosk, online rentals [download movies (TV)].

 
Publication Date:   4/1/2008
Frequency:    
Location Type:   Online
Geography:   Canada, U.S.
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   9/29/2008
 
 
 
ID #:   39264803
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey of parents and their concerns about Internet safety for their children. Includes: Does your child/children have access to a computer or laptop with internet access in your home? Thinking about the activities of your child/children on the internet, do you suspect that your child is accessing websites online that you might not approve of?

How familiar are you with the following online products? (chat rooms, Instant messaging (IM), Blogs, Facebook, MySpace, YouTube [social networking sites]

Thinking about the safety of your child/children on the internet, have you done the following? (e.g. Sat down with your child and clearly communicated what are acceptable and not acceptable activities, Instructed your child on what to do if they are contacted by a stranger online, Discussed the possible dangers of the internet, Visited the websites that your child has visited to monitor the content of that site, Posted rules for your child to follow by your computer, Initiated parental controls on your internet browser, Monitor the online activities of your child when using your computer at home, Ask your children about who they are chatting to online, Use your internet browser's history function to see what sites your child has been visiting)

How concerned are you that your child/children could encounter the following online: Fraudulent scams, Cyber-bullying, Inappropriate language and swearing, Pornographic websites [porn], Sexual predators,) Results by age group, gender, education, province, income.

 
Publication Date:   7/25/2007
Frequency:    
Location Type:   Online
Geography:   Canada, provinces
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   7/26/2007
 
 
 
ID #:   39264699
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % of Canadians are regular blog visitors, % of youth and % of baby boomers either write their own blog or post on someone else's, % of Canadians have visited various social networking sites (e.g. Windows Live Spaces, YouTube.com, Blogger.com, MySpace.com, Facebook.com, Hi5.com)
 
Publication Date:   1/15/2007
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   7/4/2007
 
 
 

 

 

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