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| ID #: | 39272128 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
| Source: | ||||||||||||||||
| Description: |
Market & media reach data. Includes: Population size, home language by metropolitan area, retail sales. Advertising revenue & growth by medium (TV - national, local, network, specialty, infomercial, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet (Search, E-mail, Video, Display, Directories, Video games), Catalogue/direct mail, Phone directories (Yellow Pages) [Advertising spend by segment] TV viewing habits, % penetration of VCR, DVD, PVR, Satellite TV, Cable TV, Average weekly hours per viewer tuned by gender, children & teens Average weekly hours radios tuned by gender & age group, Radio audience composition by time block Newspaper (daily & community) readership by age, Weekday readership of free dailies, Circulation of specific newspapers & magazines, Readership of flyers delivered in community newspapers by flyer type Out of home ad rates (billboards), Weekly average in-town km travelled per capita Internet - Online population & online reach, Mobile-originated text messages in Canada (2006-2010), Platforms Canadian gamers play on most frequently (Computer, Game console, Handheld device, Mobile device [smartphone]), Total unique Internet visitors by household income, connection speed [High Speed Access], Average hours per visitor, Top properties visited Unique visitors to Facebook [social networking sites], Average minutes per visitor to Facebook by age group, Also see previous issues for slightly different details:ID: 9636 & ID: 39264384, ID: 39265072, ID: 39267296 & ID: 39268848 |
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| Publication Date: | 9/27/2011 | |||||||||||||||
| Frequency: | Annual | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada, some provincial & metropolitan detail | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Notes: | Current issue only available offline at this time. It should be available in most major libraries. When it is online it will be at Hyperlink 1 | |||||||||||||||
| Posted/Updated: | 9/27/2011 | |||||||||||||||
| ID #: | 39270784 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
| Source: | ||||||||||||||||
| Description: | Number of Yellow Pages directories delivered in Canada I n2010, Number of Canadians who have opted out of delivery, % of Canadians use the Yellow Pages on a monthly basis, % of Canadian Yellow Pages searches that will happen on mobile devices by the end of 2010 [mobile Internet], % of Yellow Pages revenues now accounted for by online products. | |||||||||||||||
| Publication Date: | 11/17/2010 | |||||||||||||||
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| Location Type: | Offline | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 11/17/2010 | |||||||||||||||
| ID #: | 39268848 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
| Source: | ||||||||||||||||
| Description: |
Overview market and media reach data. Includes: Population size, home language by metropolitan area, retail sales. Advertising revenue and growth by medium (TV - national, local, network, specialty, infomercial, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet (Search, E-mail, Video, Display, Directories), Catalogue/direct mail, Phone directories (Yellow Pages) [Advertising spend by segment] TV audience share by network, viewing habits, % penetration of VCR, DVD, PVR, satellite TV, digital TV by province, metropolitan area, Average weekly hours per viewer tuned by station by gender, children & teens Average weekly hours radios tuned by gender and age group, Radio audience composition by time block, Share of radio hours tuned by major station Newspaper (daily & community) readership by age, Weekday readership of free dailies, Circulation of specific newspapers and magazines, typical ad rates Out of home ad rates (billboards), Weekly average in-town kilometres travelled per capita, Average minutes spent commuting by transit Total unique Internet visitors by household income, connection speed [High Speed Access], Unique visitors to Facebook [social networking sites], Average minutes per visitor to Facebook by age group, Search engine market in Canada, Top ten advertising networks in Canada, Number of unique visitors to online gaming sites by gender and age group (2009/2010 edition) Also see previous issues for slightly different details:ID: 9636 & ID: 39264384, ID: 39265072 & ID: 39267296 |
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| Publication Date: | 11/1/2010 | |||||||||||||||
| Frequency: | Annual | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada, some provincial & metropolitan detail | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Notes: | Hyperlink 1 to current online edition. Hyperlink 2 to previous edition. Location 1 to most recent edition which is not available online. | |||||||||||||||
| Posted/Updated: | 11/1/2010 | |||||||||||||||
| ID #: | 39269809 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: | % of Canadian use a paper based phone book (yellow pages and white pages) regularly? % use the Internet exclusively. | |||||||||||||||
| Publication Date: | 6/1/2009 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Notes: | You have to try to guess the answer before they give the correct results. | |||||||||||||||
| Posted/Updated: | 4/19/2010 | |||||||||||||||
| ID #: | 39268969 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
| Source: | ||||||||||||||||
| Description: | Selected statistics on Yellow Pages. Includes: Number of unique visitors to all Canadian Yellow Pages websites combined, % market share of directories business in Canada, Top 5 headings according to the number of ads purchased, Top 10 headings most searched by print users, Top 10 headings most searched by online users. | |||||||||||||||
| Publication Date: | 10/17/2009 | |||||||||||||||
| Frequency: | ||||||||||||||||
| Location Type: | Offline | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 10/18/2009 | |||||||||||||||