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ID #:   39272128
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Market & media reach data. Includes: Population size, home language by metropolitan area, retail sales.

Advertising revenue & growth by medium (TV - national, local, network, specialty, infomercial, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet (Search, E-mail, Video, Display, Directories, Video games), Catalogue/direct mail, Phone directories (Yellow Pages) [Advertising spend by segment]

TV viewing habits, % penetration of VCR, DVD, PVR, Satellite TV, Cable TV, Average weekly hours per viewer tuned by gender, children & teens

Average weekly hours radios tuned by gender & age group, Radio audience composition by time block

Newspaper (daily & community) readership by age, Weekday readership of free dailies, Circulation of specific newspapers & magazines, Readership of flyers delivered in community newspapers by flyer type

Out of home ad rates (billboards), Weekly average in-town km travelled per capita

Internet - Online population & online reach, Mobile-originated text messages in Canada (2006-2010), Platforms Canadian gamers play on most frequently (Computer, Game console, Handheld device, Mobile device [smartphone]), Total unique Internet visitors by household income, connection speed [High Speed Access], Average hours per visitor, Top properties visited

Unique visitors to Facebook [social networking sites], Average minutes per visitor to Facebook by age group,

Also see previous issues for slightly different details:ID: 9636 & ID: 39264384, ID: 39265072, ID: 39267296 & ID: 39268848

 
Publication Date:   9/27/2011
Frequency:   Annual
Location Type:   Online
Geography:   Canada, some provincial & metropolitan detail
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:   Current issue only available offline at this time. It should be available in most major libraries. When it is online it will be at Hyperlink 1
Posted/Updated:   9/27/2011
 
 
 
ID #:   39270784
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Number of Yellow Pages directories delivered in Canada I n2010, Number of Canadians who have opted out of delivery, % of Canadians use the Yellow Pages on a monthly basis, % of Canadian Yellow Pages searches that will happen on mobile devices by the end of 2010 [mobile Internet], % of Yellow Pages revenues now accounted for by online products.
 
Publication Date:   11/17/2010
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   11/17/2010
 
 
 
ID #:   39268848
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Overview market and media reach data. Includes: Population size, home language by metropolitan area, retail sales.

Advertising revenue and growth by medium (TV - national, local, network, specialty, infomercial, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet (Search, E-mail, Video, Display, Directories), Catalogue/direct mail, Phone directories (Yellow Pages) [Advertising spend by segment]

TV audience share by network, viewing habits, % penetration of VCR, DVD, PVR, satellite TV, digital TV by province, metropolitan area, Average weekly hours per viewer tuned by station by gender, children & teens

Average weekly hours radios tuned by gender and age group, Radio audience composition by time block, Share of radio hours tuned by major station

Newspaper (daily & community) readership by age, Weekday readership of free dailies, Circulation of specific newspapers and magazines, typical ad rates

Out of home ad rates (billboards), Weekly average in-town kilometres travelled per capita, Average minutes spent commuting by transit

Total unique Internet visitors by household income, connection speed [High Speed Access], Unique visitors to Facebook [social networking sites], Average minutes per visitor to Facebook by age group, Search engine market in Canada, Top ten advertising networks in Canada, Number of unique visitors to online gaming sites by gender and age group (2009/2010 edition)

Also see previous issues for slightly different details:ID: 9636 & ID: 39264384, ID: 39265072 & ID: 39267296

 
Publication Date:   11/1/2010
Frequency:   Annual
Location Type:   Online
Geography:   Canada, some provincial & metropolitan detail
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:   Hyperlink 1 to current online edition. Hyperlink 2 to previous edition. Location 1 to most recent edition which is not available online.
Posted/Updated:   11/1/2010
 
 
 
ID #:   39269809
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % of Canadian use a paper based phone book (yellow pages and white pages) regularly? % use the Internet exclusively.
 
Publication Date:   6/1/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:   You have to try to guess the answer before they give the correct results.
Posted/Updated:   4/19/2010
 
 
 
ID #:   39268969
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Selected statistics on Yellow Pages. Includes: Number of unique visitors to all Canadian Yellow Pages websites combined, % market share of directories business in Canada, Top 5 headings according to the number of ads purchased, Top 10 headings most searched by print users, Top 10 headings most searched by online users.
 
Publication Date:   10/17/2009
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   10/18/2009
 
 
 
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