% state that the smile is the most important factor when considering the attractiveness of others, % say eyes are most important, % say physical fitness

% of Canadians expect people to have white teeth, % believe they follow the dentist-recommended regimen of brushing, flossing and rinsing, % actually do

% rate their own overall oral health as good, If Canadians could invent an oral care product to make it easier to take care of their / their family's teeth and gums, % said they would invent a product to improve white teeth, enamel erosion, gingivitis [teeth whitening kits]

% of Canadians brush their teeth at least twice a day, % floss at least once daily

It may be available in the electronic database section of your local library's website.

If they had to purchase a dental plan for their family, % said that it was important that this plan include: filling for cavities, prevention of gum disease, oral cancer diagnosis, a new preventative program for tooth decay, crowns (53%), dental implants, and cosmetic services such as whitening

% said that they would follow their dentists recommendations for purchasing a new preventive coating to reduce their chances of further decay at the gum line, % would pay for this new preventive coating regardless of whether insurance would cover it or not, % expressed interest in Partners in Prevention, a growing network of Canadian dental offices which provide prevention services to people over 40.

I invest in personal grooming to: Feel better about myself, Look good for my partner, Attract a partner

Invest in at least once a year: Skin Care Regiment, Facial Treatment, Manicure/Pedicure, Body Massage, Hair Removal, Exfoliation/Scrubs, Eyebrow/Eyelash Tinting/Shaping, Tanning (Spray, Lotion, Sunbed), Teeth Whitening, Skin Whitening, Hair Care. [day spa]

% of Canadians who are concerned about having a whiter smile, % have gone to the trouble of whitening their teeth.

It may be available in the electronic database section of your local library's website.