% feel that it's more important to put funds into savings than spend money on vacations, % feel they need a vacation now more than ever because of stress from the current economy, % feel guilty over taking vacations due to the economic climate

Reasons why Canadians wouldn't use all their vacation days - % say: Not scheduling vacation time far enough in advance to be able to take all of their vacation days, Work is their life and they're too busy to get away, Their significant other is unable to get away from their job

% say they've checked their work messages while on vacation [work-life balance], % have cancelled or postponed vacation plans in the past because of work, 5 say technological advances make it difficult to fully disconnect from the stresses of home/work life while on vacation, % say technological advances make it easier to go on vacation because they can still be connected to home and/or work.

% of Canadians say they prefer to stay active on social media sites like Twitter or Facebook because it helps them feel connected on vacation [social networking sites], % say that in order to fully enjoy their vacations, they need to 'take a vacation' from social media overload.

% plan to take a one week, two week vacation in 2010, % say they enjoy the planning and anticipation aspect before a vacation almost as much or as much as taking a vacation itself

After a vacation, % come back feeling rested, rejuvenated and connected to their personal, % feel better about their job and feel more productive, % of Canadians experience vacation envy, or feelings of jealousy when a co-worker or friend goes on vacation

Use of mobile device features [smartphone] - % report: Phone calls, Clock/alarm, Text messaging, Camera Calendar/agenda/organizer, Email, Emergencies Only, Instant messaging/Blackberry messenger, MP3’s /music/ videos, Picture/ video messaging, Web browsing, GPS or mapping services, Downloading (games, ringtones, etc), Search, Facebook mobile [social networking sites], Contests/promotions, Subscriptions/alerts, Twitter mobile (by age group)

Awareness of mobile GPS by age group, % have enabled the GPS feature on their mobile and used it to locate their position on a map,

% prefer a permanent application that accessed information right on their device, % prefer to access a website optimized for my mobile's internet browser (by smartphone type - Blackberry, iPhone, Other smartphone)

% have never downloaded a mobile application, Type of mobile apps downloaded (Games [video games], Social networking/Instant messaging, Music, Entertainment, News, Productivity & reference (e.g calendar), Health & fitness/ lifestyle, Work related, Travelling, Finance & money management, Student-related

Use of mobile phone camera, ways in which pictures taken with mobile device are shared [digital camera]

Ways in which games on played on mobile devices by age group (play games by myself, let other (e.g. my child) play games, play networked games with others)

Use of mobile device while at home, Reasons for use at home, Reasons for text massaging, % would be willing to receive ads on their mobile phone. [mobile internet, cell phone]

% use blogs always or sometimes in their research, use Twitter always or sometimes in their research % have been pitched via social networking, Facebook [social networking sites], Twitter

% say their workload has stayed the same since last year, % say their workload has increased in the past year, % say they proactively reach out to PR professionals more now

PR PROFESSIONALS: % circumvent traditional media for new product announcements, % circumvent traditional media for product reviews, % are pitching bloggers more than in the past, % are pitching traditional media less than in the past, % of PR professionals report more proactive inquiries from journalists. [Public relations]

% concerned about on-line security

% of online Canadians have a profile on an online social networking site (by age group and gender), % have a profile on Facebook, % of online teens have a social network profile, % have a profile on Facebook, MySpace, Windows Live Space.

% of Canadians report actively using Twitter

% online Canadians do not read store reviews before purchasing products and services online, % always read them, % read product reviews if the item is over $100, % say that they find online consumer reviews believable

% agree that price is more important than brand when booking travel online, % agree price is more important than a loyalty program when booking travel online, % report their choice of airline/hotel is directly impacted by a loyalty program

Amount of time spent with various media daily - Internet, T.V., Radio, Reading a book, Readings a newspaper, Reading a magazine

% of time spent on specific web sites (EA Online, Yahoo! Messenger, MSN-Windows Live, eBay, Yahoo! Mail, Google, YouTube.com, MSN Hotmail, Facebook.com

Frequency of online activity (days per week) - Accessed Internet, Checked e-mail, Visited social networking site, sent or received text message [text messaging], played video game, Checked e-mail on smartphone, Access internet on mobile device [mobile internet]

Participation in Online activities (e.g. Read blogs, Publish, maintain or update their own blog, Publish or update their own website, Download music / listen online, Upload photos to a website, Post ratings or reviews of products or services online, Listen to podcasts, Contribute to online forms or discussion groups

% participate in Facebook, MySpace, Twitter, Reasons for use of social media sites

Reliability of media sources as identified by Canadians moms (e.g. Referral from friends or family, Search engines such as Google, Newspaper ads, Expert review web sites like CNET, Shopping discussion forums)

% of online Canadians actually paid for content online or on mobile in the past month, % of those who use iTunes or own a smartphone such as an iPhone, have paid for content (or an ‘app’) in the past month.

% agree that the "ability to find things that are free without additional fees is one of the great things about the Internet"

% of teens said they gave time or money or both to charitable work in the past year, % said they donated between $5 - $10 this past year, % said they gave between $100 and $300

How do your rate your knowledge of online marketing? Do you belong to a business network or an online network? Which networks? (LinkedIn, Chamber of Commerce, Network related to business sector, Facebook (as an entrepreneur) - [social networking sites] , CFIB, Twitter (as an entreprenuer), CME, Network of women entrepreneurs, Network devoted to e-business)

Description of website funcitionality, How do you promote website? (Website address appears on brochures, Search engine optimization (SEO), Strategic alliances (e.g. link exchange), e-Marketing, Media placement (banner ads)

Do you measure the impact of your online marketing? What tools do you use to measure the impact of your online marketing (Service offered by my Internet provider, Google Analytics, Internal software, EMM software), Why don't you promote your website?

Stress levels at work in 2009 vs. 2008 [Financial Crisis 2008], Top causes of stress - % reported: Dealing with financial insecurity, Handling the pressure of building a business, Being the only person responsible for the business, Spending a huge amount of time at work

Strategies for dealing with stress: % reported: Making sure they spend time with their family and friends, Playing a sport or participating in a relaxing activity, Taking a vacation at least once a year, Confiding in someone they can trust, Delegating tasks to lighten their load.

Of those who conduct online searches/background checks of job candidates, % use Facebook, LinkedIn, MySpace, search blogs, Twitter.

% of employers who use social networking sites to research job candidates reported they have found content on social networking sites that caused them not to hire the candidate, Top examples cited - % reported Candidate posted provocative or inappropriate photographs or information, Candidate shared confidential information from previous employer, Candidate made discriminatory comments, Candidate made discriminatory comments, Candidate lied about qualifications, Candidate bad-mouthed their previous employer, co-workers or clients, Candidate showed poor communication skills

% have disregarded a candidate because the candidate sent a message using an emoticon such as a smiley face, % dismissed a candidate for using text language such as GR8 (great) in an email or job application.

% plan to live with their parents, in residence, apartment, other (1st year students vs. 2nd year+), % intend to move one week before school, two weeks, one month.

Things students will do or buy before school starts: Find a job for school year, Subscribe to ISP (Internet access), Find an apartment, Subscribe to cable TV / satellite TV, Buy or replace cell phone, Find room mates, Buy a gaming console, Buy or lease a car, Acquire furniture, Buy computer or software, Travel outside Canada, Go to the cottage, Buy new school bag, Travel within Canada, Go camping, Amusement parks & oth. Attractions, Take time off, Get a hair cut, Go out in bars and clubs, Go to the beach, Celebrate the end of summer, Buy new clothes (< 10 days before school vs. > 10 days) [back to school shopping]

What do parents pay for? (Tuition, Credit card, Car, Computer, Give me furniture, Groceries, School supplies, Cell phone bill, Rent & services)

% of students who will receive government grant, government student loan)

What will you do with your friends before school starts? (Catch up elsewhere online, Send e-mail, Chat online, Catch up on Facebook [Social Networking Sites], Talk on the phone, Meet up in bars or at house parties, Go out (shopping, movies, restaurants), Text messaging

% of students subscribe to My Space, Linked in, Twitter, Windows Spaces, Flickr, Facebook, Frequency of selected Facebook functionalities used by students.

Includes: % agree that digital technology: Allows them to stay better connected with their workplaces, Makes it easier to stay connected with their social contacts.

% of Canadians visiting specific social networking sites vs. actively posting content. (Facebook, MySpace, YouTube, Twitter)

Sharing content online. % cut and paste link into e-mail, % use site feature to forward link

Canadian bloggers who run a personal blog vs. business blog, Blogging system popularity (Wordpress, Blogger, TypePad, Moveable Type, Livejournal, Drupal, Expression Engine)

% have received a job offer online, have hired someone online.

% of worked related social media accounts managed by Management, I.T. department, Marketing department, Other staff

How familiar are you with social media tools such as Facebook, YouTube, blogs, MySpace, Wikipedia and Flickr? [Social Networking Sites], Attitudes towards social media, Forms of social media organizations have engaged in, On average, how often do you use blogs? Facebook? YouTube? MySpace, Wikipedia, Flickr? Twitter? Podcasts?

How important are these social media tools in developing, maintaining and nurturing friendships; in learning about products, services, organizations and brands; to share your own thoughts and opinions about products, services, organizations and brands?