Concern about online reputation?  Concern that your online reputation may be harmed by content posted by someone else? 

%: Consider your own online profile when you edit or post content, Take steps to keep your personal and work online profiles separate, How your online activities might be exposing information about others, Information that you might be exposing or leaving behind while engaging in online activities

How much control do you think you have over your online reputation? Steps taken to manage your online profile (e.g. Searched my own name using a search engine, Used privacy settings on social networking sites, Decided not to post specific text, photos or video online, Checked to see what other people say about me on websites, Checked my credit report)

Online activities for work and person use (e.g. e-mail, online banking, social networking, blogging, download music, video, participate in online forums, Subscribe to online couponing services like Groupon, Living Social, Tippr etc. Use mobile phone applications [mobile Internet), Sharing my current location with family/friends, Use a business networking site like LinkedIn, Monster, etc, Use a news sharing service like Twitter, Pownce, FriendFeed, etc..

Have you ever posted information online that has harmed others or hurt relationships? What type of information did you share publicly? Have you ever posted something online that you knew had the potential to make someone uncomfortable? What were the activities that you felt positively/negatively influenced your reputation?

Have other people ever been impacted by your online activities either positively or negatively? What negative impact did your online activity have on friends and family, other people? (e.g. Identity Theft, Fired from job, Socially embarrassed, Got divorced, Been harassed or bullied, Lost a friendship, Lost custody of kids)

Some highlight comparisons of 18-34 year olds and Baby Boomers (55+) on top research sources (YouTube, Blogs, Company websites)

If a blogger posts a positive product review that is contradictory to a traditional news report, % of Canadians believe traditional media, vs. % of self-identified influencers, % of self-identified "early adopters" of new products and services and % of avid smart phone app users count on blogs as one of their top research tools, when considering buying a product or service