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ID #:   39269843
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey of radio listening in Canada, U.S., U.K.. Includes: % say the following have played a bigger role in their life over the past couple of years: Broadcast radio, MP3 files on mp3 player/mobile device, Online service that lets you stream songs on demand (online music), Podcasts, MP3 or CDs through computer, Internet-only radio, Audio-only music channels with digital TV /satellite TV, SIRIUS / XM satellite radio, CDs on your stereo / portable player

Leading mentions of online web radio/music service (online radio), Features of greatest interest to listeners of web-only radio

% use Blackberry, iPhone, Another type of smartphone, % have a broadcast radio app, % have a web-only radio app, % listened to broadcast app in past week vs. web-only service app

% have listened to the radio in the past week (traditional, via computer, smartphone, iPod/MP3 player) Past week music listening by media.

 
Publication Date:   4/8/2010
Frequency:    
Location Type:   Online
Geography:   Canada, U.S., U.K.
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   4/25/2010
 
 
 
ID #:   39269811
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Study of Canadian moms and media habits. Includes: Segmentation of moms into digital groups - Creators, Critics, Collectors, Joiners, Spectators

Amount of time spent with various media daily - Internet, T.V., Radio, Reading a book, Readings a newspaper, Reading a magazine

% of time spent on specific web sites (EA Online, Yahoo! Messenger, MSN-Windows Live, eBay, Yahoo! Mail, Google, YouTube.com, MSN Hotmail, Facebook.com

Frequency of online activity (days per week) - Accessed Internet, Checked e-mail, Visited social networking site, sent or received text message [text messaging], played video game, Checked e-mail on smartphone, Access internet on mobile device [mobile internet]

Participation in Online activities (e.g. Read blogs, Publish, maintain or update their own blog, Publish or update their own website, Download music / listen online, Upload photos to a website, Post ratings or reviews of products or services online, Listen to podcasts, Contribute to online forms or discussion groups

% participate in Facebook, MySpace, Twitter, Reasons for use of social media sites

Reliability of media sources as identified by Canadians moms (e.g. Referral from friends or family, Search engines such as Google, Newspaper ads, Expert review web sites like CNET, Shopping discussion forums)

% have purchased online in the past year, Top e-commerce sites visited by Canadian moms and women 25-54,

 
Publication Date:   1/1/2010
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   4/19/2010
 
 
 
ID #:   539
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   North American TV market rankings (including Canadian cities), Hours viewed per week by Canadians by age group, Television commercial lengths, PVR use, Preferred way to watch TV programs (Comfort of home on TV set, Work or home on computer [TV Online], Elsewhere on mobile device, Other)

Time spent viewing particular media "yesterday" (TV, Radio, Newspapers, Magazines, Internet), Media attitudes (most authoritative, most influencial, most effective, most persuasive)

TV Facilities in Canada, VCR, DVD, Cable, Satellite penetration trends, Media technology penetration (VOD, Satellite Radio, Video mp3, PVR, Podcasting, HDTV receiver, DVD Recorder, Internet Radio, Download Music, Computer Network, HDTV Set, Analog Cable, MP3 Player, Internet Video, Digital Television, Broadband, Cell Phone)

Weekly hours tuned by market, Weekly hours tuned & weekly reach by network.

 
Publication Date:   1/1/2010
Frequency:   Annual
Location Type:   Online
Geography:   Canada, Selected cities
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   2/1/2010
 
 
 
ID #:   39266423
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Highlight from a global survey on the Internet shopping habits of consumers. (Nov 2007) Results provided fro Canada, U.S. and Global.

Includes: Have you purchased over the internet in the past month? In the past 3 months what items have you purchased over the internet? (Clothing/Accessories/Shoes, Books, Videos/DVD’s/Games, Music, Airline Tickets/Reservations, Electronic Equipment, Computer Hardware, Tours/Hotel Reservations, Event Tickets, Cosmetics/Nutrition Supplies, Toys/Dolls, Sporting Goods, Automobiles and Parts, Sports Memorabilia, Groceries)

What helps you decide which site to use for online shopping? If you purchased online in the last 3 months, what method of payment did you use? (e.g. Credit card, PayPal, Money transfer, Debit card)

Do you ever access the internet for the following: Search for Information on Products to Buy, Social Networking sites, Music downloading, Email, Instant Messaging, Chat Groups, Voice Over Internet (VOIP) (Internet phone), Banking, Auctions, Gambling, Travel Bookings, Submitting Forms/Payment to Government Websites, News/Sports/Weather, Reading Blogs, Creating/Maintaining Blogs (blogging), Online Dating / dating service, Downloading Podcasts, Creating Podcasts, Online Radio, Online Gaming (console / PC).

 
Publication Date:   4/1/2008
Frequency:    
Location Type:   ARCHIVE
Geography:   Canada, U.S., World
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:   This file is no longer available online. E-mail us for the latest information on how to access this file. Use the link indicated in hyperlink 1 and please quote the ID # of the entry.
Posted/Updated:   1/11/2010
 
 
 
ID #:   39265794
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Study examines how Canadians listen to the radio. Includes: % share of time spent with specific media (radio, TV, Internet, newspaper, magazine), % share of time spent with specific media by those owning MP3 players

% reported a decrease in use of specific media (2007 vs. 2006), To reasons there was an increase in radio listening, Most likely media source for new music and artists, Activities participated in while listening to the radio

Media used by Canadians while online, Weekly reach by daypart (radio vs. Internet), % agree: Radio ads have prompted me to search for something on the Internet, If I hear something on the radio while using the Internet I will search the web for more details, I have typed a website address into my browser just after hearing it on the radio

% of Canadians participate in various radio station offerings: Radio website, Streaming audio, Visited remote location, On-air promo, On-line promo, Podcast, Listener club, % of Canadians who visit radio station websites, listen to local radio station on-line by age/income,

Ad avoidance by media, % exposure to media less than 1 hour before main purchase of the day

YOU CAN ACCESS THE MOST CUURENT ISSUE AT Stats Link Canada ID# 39269429.

 
Publication Date:   1/1/2007
Frequency:   Annual
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:   This file is no longer available online. E-mail us for the latest information on how to access this file. Use the link indicated in hyperlink 1 and please quote the ID # of the entry.
Posted/Updated:   6/20/2009
 
 
 
ID #:   39268444
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey of communications professionals at top Canadian firms on internal employee communication. Includes Top trends impacting internal communications (Social media (e.g. include microblogging, shared work spaces, podcasts, blogs and forums) , Demographic challenges, Timely, relevant communications, New technology, Managing employee expectations, Management turnover)

 
Publication Date:   6/2/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   6/3/2009
 
 
 
ID #:   39267651
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Report measure attitudes towards social media tools, and how attitudes are changing during the current economic slowdown. Survey of marketing managers and social media users. Includes: Looking forward to 2009, for each of the following, do you intend to spend more, less, or about the same, compared to the amount of money you spent on them in 2008? (Social Media, Public Relations, Events and promotions, Direct Marketing, Search Marketing, Banner Advertising, Newspaper Advertising, Radio Advertising, TV Advertising, Magazine Advertising)

How familiar are you with social media tools such as Facebook, YouTube, blogs, MySpace, Wikipedia and Flickr? [Social Networking Sites], Attitudes towards social media, Forms of social media organizations have engaged in, On average, how often do you use blogs? Facebook? YouTube? MySpace, Wikipedia, Flickr? Twitter? Podcasts?

How important are these social media tools in developing, maintaining and nurturing friendships; in learning about products, services, organizations and brands; to share your own thoughts and opinions about products, services, organizations and brands?

How influenced are you by positive/negative reviews of products, services, organizations, or brands, on blogs? On social networking sites, like Facebook or MySpace? On discussion forums and message boards?

 
Publication Date:   12/10/2008
Frequency:   Annual
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/10/2008
 
 
 
ID #:   39267211
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Detail report on Canadian Internet usage. Covers: Patterns of Internet use (age, life stages, sex, education, income, marital status, community size, children & youth online, time spent on-line), profile of Internet non-users, Access & use of information & communication technologies (high speed access, computers in households, cell phones)

Use of traditional media (TV, radio, newspapers, movies, magazines, attending live events, attending performing arts/cultural events, Music - CDs, MP3s, Videos games - non-Internet)

Attitudes towards media & technology, % have a high propensity for new technologies, Security & privacy concerns about the Internet, Perceived reliability of information on the Internet

E-mail use, Text messaging [Instant messaging], Chat, VoIP (Telephone over Internet), Blogs, Wikis, Discussion boards, Most commonly used Internet applications, Post photos/videos, Contribute to personal web site.

Internet activities (e.g. Check map/find address, Look for news, Check weather/traffic, Health information, Travel information, Auctions sites, Look for job/work, Most popular search engine, Most popular news web sites, Entertainment activities (e.g. Online newspapers, Online radio [Music online], Music downloading, Online gaming, Podcasts, Online gambling, Download movies, (Streaming content vs. downloads), Online learning activities

Internet use - behaviour & engagement (Social networking sites, Attitudes towards advertising-supported content, Frequency of free downloading activity when paid services is available (e.g. file-sharing service, bit torrents), Perceived impact of Internet use on time spent with other media, with friends & family, Frequency of being online with another person present, Perceptions of parental monitoring of youth online, Frequency of various forms of Internet abuse (e.g. received a virus, phishing), % use: Anti-virus software, Block spam, Have firewalls, Use spyware/adware protection [internet security]

Online government usage, Interest in voting online [elections], Civic engagement online, Canadian culture online - importance of obtaining information from Canadians source, Methods used to find Canadians content online.

Consumers behaviour online (Get info on products, Purchase items, Make travel reservations, Pay bills online [Electronic Bill Presentment & Payment (EBPP)], Bank online [Internet banking], Make investments [online trading], Auction sites (e.g. eBay), Products & services purchased online, Preferred country of origin for shopping sites, Paid to download content, Most popular content purchased.

Includes details by age group.

 
Publication Date:   9/24/2008
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   9/24/2008
 
 
 
ID #:   39266510
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Global survey of online social media usage. Includes Canadians specific results. Includes: Thinking about using the Internet, which of the following have you ever done? (Read a blog, Write a blog, blogging, Create a profile on a new social network (social networking sites), Photo sharing, Upload videos, Watch video clips (e.g. YouTube), Download a podcast, Subscribe to an RSS feed.
 
Publication Date:   5/2/2008
Frequency:    
Location Type:   Online
Geography:   Canada, Selected Countries
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   5/6/2008
 
 
 
ID #:   39265958
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey of Canadians who had recently purchased their first home or were intending to do so. Includes: Top aspects of concern when owning a home (e.g. High monthly payments, Increasing interest rates, Increase in property taxes, High down payments, Ongoing repair and maintenance costs), % prefer home with modern floor plans/open concept vs. traditional plans, % prefer older home vs. newer home

Price range of new home or intended home, Size of down payment, Preferred amortization, Preferred mortgage term

How likely were you/are you to use the Internet for each of the following while shopping for your home and mortgage? (Use on-line financial calculators to let you know how much you could afford to buy, Use on-line financial calculators to help you see the impact of different amortization periods, mortgage terms, interest rates and payment schedules, Compare mortgage deals from different lending institutions, Search for a home on MLS.ca, Research the home-buying process (e.g. tips on how to get started, view podcasts on financing options, what to look for in a home inspection, etc.), Search for the right neighbourhood that meets your needs and lifestyle, Search for information and listings of different types of real estate professionals (i.e. realtor, home appraiser, lawyer, mortgage professional), Use a service provider directory which provides ratings and feedback on different real estate professionals to find a realtor, home appraiser, lawyer, etc.), Apply for a mortgage on-line, Check mortgage interest rates)

What type of home did you/will you buy? % agree: My home is the single most important investment I am likely to make, I plan to live in my home for a long period of time, I am concerned about making ends meet month to month, I have a lot of confidence in my long term financial health, I have a long term financial plan for retirement I am working towards. [first time home buyer]

 
Publication Date:   2/20/2008
Frequency:   Annual
Location Type:   Online
Geography:   Canada, provinces
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   2/21/2008
 
 
 
ID #:   39265303
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % of Canadians identified various media as the most credible information sources (radio, TV, national newspapers, regional newspapers, national business magazines, friend and family, co-workers, blogs, podcasts)

% of Canadians are using a social networking site per week, % are visiting blogs.

Includes some limited provincial, gender and age group highlights.

 
Publication Date:   10/25/2007
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   10/29/2007
 
 
 
ID #:   39262589
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   This report is a detailed compendium of statistics on the Canadian radio, television and Internet industries. Includes # of digital radio stations, Radio tuning share by format, % share by company, # of stations by market (city) by format (e.g. ethnic, religious, Hip-Hop), # of ethnic stations by market and ethnic focus, Campus radio stations, Radio financial performance, Religious radio, Native radio, Listening to radio stations via the internet

Viewing by TV program origin and genre, Weekly hours by age group, Viewing share by TV stations (conventional and specialty), Expenditure on Canadian programming, Financial results for Pay, PPV and Specialty Analog & Digital Services, Licensing and distribution framework for Canadian pay and specialty services in high definition (HDTV) format, TV financial performance

Broadcast distribution (including direct-to-home (DTH) and Multipoint Distribution Systems (MDS)) # of Basic Cable subscribers, Average Basic Service monthly rates, Broadcasting complaints

Internet access by province, by access speed (high speed vs. dial-up), % of adults use the Internet on a given week, Time spent online

Online activities of Canadians (e.g. Shopping, Search for specific information, Research information on, Use instant messaging, Downloading music, Download files or software, Chat, On-line gaming, Listen to radio, Download movies, Download TV programs), On-line audio and video activities of Canadians adults surveyed by age, Percentage of Canadians who do other activities while accessing the Internet

% of Canadians by gender who reported using: cell phones, BlackBerry, PDA, MP3 Player, iPod, Webcam, % cell phone, BlackBerry or PDA owners who used these devices to: Watch television, Take pictures / record video, Obtain news or weather, Obtain sports scores

Major uses of iPod and MP3 players as reported by those with access to the Internet: Music from P2P network, from paid service, from CDs, Radio podcasts, News podcasts, iPod and MP3 player ownership by age group (12-14, 15-29, 20-29, 30-49, 50+)

 
Publication Date:   7/31/2007
Frequency:   Annual
Location Type:   Online
Geography:   Canada, some provincial detail
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:   Hyperlink 1 to latest report. Hyperlink 2 to archived reports. Previous report contain additional details.
Posted/Updated:   8/3/2007
 
 
 
ID #:   39264157
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Highlights from a report on radio listening in Canada. Includes: % share of daily media time held by TV, Radio, Internet, Newspapers, Magazines, Top reasons for increased radio tuning (more time driving, listening at work, to be informed news/weather/traffic)

Activities while listening to the radio (driving to shop, driving to work/school, during housework, relaxing at home, getting ready for work/school, at work/school, on the Internet)

% of Canadian adults have MP3 players, % of MP3 owners indicated that their radio listening time has increased or stayed the same over the past year

% of adults look things up online and % are inspired to type in a web address when they hear it on the radio, % of adults visit radio stations online, listened to a podcast, visited a radio remote broadcast, participated in an on-air station promotion, participated in listener clubs, listen to streaming audio (online radio)

Time of day on the Internet vs. Listen to radio, % of adults listen to local radio stations online at least once a month.

In addition to all adults, most of the data is presented by household income, for 18-34 year olds, and for households with kids.

 
Publication Date:   3/1/2007
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   3/21/2007
 
 
 
ID #:   39263739
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Public opinion on what ad techniques are acceptable (2006 vs. 2005 and 2004) (Examines print ads, radio, posters, TV, billboards, product placement on TV shows, banner advertising on the Internet, ads placed on personal property (e.g. baby carriages), ads on cell phone displays [mobile advertising], pop-up window advertising on the Internet, Ipod podcast advertising, ads in washrooms, digital video signs in retail/restaurants/banks etc.)

% that find current ad exposure unacceptable.

 
Publication Date:   12/4/2006
Frequency:   Annual
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   1/3/2007
 
 
 
ID #:   39263671
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Detail report on The current state of audio-visual technologies and their predicted evolution over the coming years. Includes: Canadian radio and audio services (Total number of over-the-air Canadian radio services, Satellite radio services, Specialty audio, Pay audio, Number of new over-the-air radio stations approved from 1 January 2003 to 31 December 2005, Revenues & profit - Private commercial radio (English, French, Ethnic), Markets in Canada with transitional digital radio stations, Usage of pay audio services (% past month usage)

Diversity of TV services available in Canada (# of Canadian conventional (over-the-air) - public private, religious, Aboriginal, educational, Canadian specialty, Pay, Pay-per-view (PPV) and Video-on-demand (VOD), Revenues & profit - private conventional TV and pay, pay-per-view & specialty services (English, French, Ethnic), Number of high definition services offered, Weekly average of HDTV hours, Interest in HDTV, # of Digital subscribers in Canada, % of Canadian households, used paid or free VOD at least once in 2006, % of households have a PVR

Dial-up vs. high-speed access at home (Broadband), Expected growth of digital TV and DTH to 2011, Expected growth of On-demand use (e.g., PVR or VOD)

% of Canadian households with selected technologies, 1996 and estimates for 2006 (TV, Radio, Cable TV /satellite TV - Digital TV, VCR, PVR, DVD player, DVD writer, Home computer, Internet - high-speed, CD player, CD writer, Cell phone), % of Canadians With Cable/DTH vs. Off-Air Reception

TV and Radio usage in an average week, Per capita hours by age group, Usage of the Internet by Canadians, in terms of amount of time spent per week, Listening to online radio (total hours tuned), Change in time spent with three screens (mobile phone, TV, home computer) versus 2-3 years ago, as of mid-2005, Canadians 15-34, Rates of music player ownership and three types of Internet activity by age group (iPod/MP3 Player penetration, Past month download podcast, Past month audio streaming, Past month music downloading

Distribution of English TV viewing by station group, New ways of accessing video content (Past month VOD usage, PVR penetration, Past month video streaming, Past month video downloading), Time spent listening to radio by age and gender

Results from a survey of 9-29 year olds: types of AV technology used, least interested in, methods of accessing TV programming, Online TV, future intentions as to how they will access TV programming, what they wanted to be able to do on their cell phones

Also see related entries: ID# 39262589 and ID# 39263654

 
Publication Date:   12/14/2006
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/18/2006
 
 
 
ID #:   39263654
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Detail report on technology and media trends in Canada. Includes: Average number of television sets in household by gender and age groups of household members (12-14, 15-19, 20-29, 30-49. 50+), Age of primary television in household, Incidence of stereo or surround-sound system - 2005, Ownership of DVD players

Type of Cable/DTH service (analog cable, digital TV, DTH, No cable/DTH), Growth of digital households (DTH and Digital Cable), Interest in Digital Cable, Subscription to premium pay movie services, Interest in HDTV

Ownership and interest in Digital Video Recorders (DVR, PVR) , Use of (Paid or Free) VOD services among Digital Cable subscribers, Impact of VOD and DVR use on viewing enjoyment in the home - 2005

Households with home computers, Number of home computers in the household, Households with two or more computers in household by gender and age groups of household members (12-14, 15-19, 20-29, 30-49. 50+), Age of home computer in household by demographics

Overall Internet use (from any location) in the last seven days by demographics, Internet use in the last seven days (at home vs. at work), Type of home Internet connection (high speed, dial-up)

Ownership of Digital Camera, Digital Music Player (MP3 player) by age and gender, Ownership of Digital Video Camera, Ownership of Video Game consoles, Ownership of Laptop by age and gender

Ownership of Handheld Wireless E-mail (PDA), Ownership of Cellphone by age and gender, Use of SMS - instant messaging - 2006 by age and gender, Incidence of downloading ringtones by age and gender

Internet activity: % music downloading by age and gender, % downloaded Podcasts by age and gender, % downloaded TV Shows or download movies, Used Instant Messaging by age and gender, % watched Video Online, % Internet Banking, Streamed Music, Played Online Game with Others, Created Blog

Incidence of DVD purchases and DVD / Video Rentals, Movie Attendance, Book purchases, % of Canadians are Active Music Buyers (4+ CDs purchased in last 6 months) by age and gender

Views on technology. % agree: Technology makes life simpler, Technology like email and cell phones gives people more time to do the things they like, Most new technology too complicated to use, Downloading songs off the Internet without authorization or payment is theft

Distribution of average time spent with media/activity (TV, Radio, Reading, Music CDs/MP3s, Internet, DVDs, Video game) [time use]

 
Publication Date:   10/3/2006
Frequency:    
Location Type:   Online
Geography:   Canada, Quebec
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/14/2006
 
 
 
ID #:   39263585
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % of Canadians now online consumers (2006), Estimate value of online advertising in Canada (2006), % share of advertising dollars that Online advertising accounts for

Highlights from a survey of Canadian marketers: % were frequent users of blogs and podcasts, % considered digital marketing very effective.

 
Publication Date:   12/5/2006
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/7/2006
 
 
 
ID #:   39262781
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   This report provides insight into the state of podcasting from a Canadian perspective. Includes a demographic profile of Canadian podcast listeners (gender, age group, income), Overall familiarity with the term podcasting, The top five categories of podcasts that Canadians enjoy listening to, Top four factors that remain very important to Canadians when listening to podcasts, Preferred podcast content, Frequency of new episodes, Preferred length of podcast, Attitudes towards ads in podcasts.

% of Canadians have downloaded a video podcast, Frequency of video podcast downloads,

 
Publication Date:   7/31/2006
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   8/2/2006
 
 
 
ID #:   39261060
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Public opinion on what ad techniques are acceptable (2004 vs. 2005) (Examines print ads, radio, posters, TV, billboards, product placement on TV shows, banner advertising on the Internet, ads placed on personal property (e.g. baby carriages), ads on cell phone displays [mobile advertising], pop-up window advertising on the Internet, Ipod podcast advertising, ads in washrooms.)

% of Canadians who feel they are always exposed to advertising, % that find current ad exposure unacceptable.

 
Publication Date:   12/5/2005
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/14/2005
 
 
 
ID #:   39260945
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % of youth (9 to 29 years old) have listened to a podcast in the last 6 months, % listening to the radio 9-13 hours a week, 14-29 hours a week by gender and radio type: Regular radio, Regular radio via online broadcast, Online radio station, Digital radio, Satellite radio.
 
Publication Date:   11/28/2005
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/2/2005
 
 
 

 

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