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| ID #: | 39271434 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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Net Canadian mobile advertising revenues (2006-2009, forecast for 2010), Net revenue growth by mobile advertising vehicle/type (Ad placement/spend revenue (Mobile messaging (SMS), Mobile display, Mobile search), Production-only Ad Revenue (Mobile content, Mobile applications) Share of Canadian mobile net revenue by ad vehicle/type Distribution of total Canadian mobile advertising revenue by major product/service category, Net advertising revenue by major medium in Canada (TV, Radio, Internet, Newspaper, magazines, Out-of-home OOH, Mobile) [ad spending by segment) Challenges and opportunities for mobile advertising sector [Mobile Internet] |
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| Publication Date: | 4/11/2011 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 4/11/2011 | |||||||||||||||
| ID #: | 39267008 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: | These data provide information on the operating revenue, operating expenditures, employee salaries, wages and benefits, and operating profit margin of the advertising and related services sector. Covers Advertising agencies & Public Relations [PR], Media buyers and representatives, Display advertisers [out of home OOH], Direct mailers, Flyer distribution [flyer advertising], Specialty advertisers. | |||||||||||||||
| Publication Date: | 4/8/2011 | |||||||||||||||
| Frequency: | Annual | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada, provinces | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Notes: | Hyperlink 1 to latest release information. Hyperlink 2 to full report. | |||||||||||||||
| Posted/Updated: | 4/8/2011 | |||||||||||||||
| ID #: | 39268055 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: | Canadian digital signage market by quarter. Includes: Total LCD and Plasma Digital display shipments by quarter, , Digital signage and professional display market leaders [Out-of-home, OOH] | |||||||||||||||
| Publication Date: | 3/1/2011 | |||||||||||||||
| Frequency: | Quarterly | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 3/1/2011 | |||||||||||||||
| ID #: | 39271256 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: |
Survey of Canadian marketing firms. Includes: Industry's biggest issue - % reported ROI, Advertising costs, Media fragmentation, Integration % increase in marketing budgets reported, % report marketing department is increasing in size When it comes to marketing disciplines, in the past 12 months I have spent the most money on: Traditional media (print, TV, radio, OOH), Online advertising and websites, Direct marketing, Sponsorship, Point of sale, Social media campaigns [social networking sites], PR [Public Relations] When it comes to new marketing initiatives, in 2011 I will spend more money on: Social media, Mobile advertising, Broadband advertising (videos, webisodes), WOM, Advergaming Biggest advertising categories from 2010. |
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| Publication Date: | 12/1/2010 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 12/1/2010 | |||||||||||||||
| ID #: | 39270779 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: |
Consumer confidence Q3 2010. Includes: How do you rate job prospects? Where do you send spare cash? Paying off debts/credit card/loans [household debt (consumer)], Putting into savings, Holidays/Vacations, Home improvements/decorating, I have no spare cash, Out of home entertainment, New clothes, New technology products, Retirement fund, Investing in shares of stock/mutual funds How do you rate your personal finances? % feel Canada is in a recession [Financial Crisis 2008] Top consumer concerns (e.g. Economy, Health, Debt, Increasing food prices, Increasing utility bills (energy costs), |
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| Publication Date: | 10/1/2010 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 11/24/2010 | |||||||||||||||