% say the most important advice for those starting out is to start small and work your way up as your comfort and confidence level builds, do your research before making investment decisions, be disciplined in your investment approach

What should DIY investors who are just getting started look for in an online brokerage? [discount brokerage] % say competitive pricing, ability to track and manage portfolios in real time, fast and reliable platforms, wide selection of products and investments, real-time access to global markets

The top features women look for in an online brokerage - % report: competitive pricing, the ability to track portfolios in real time, a wide range of investment products, fast and easy to use online platforms, comprehensive selection of free research tools, low start-up amount required

Key challenges identified by those who are newer to online investing - % report not confident investing on their own, little time to manage investments, inadequate knowledge to manage investments on their own

% of those newer to online investing use their online brokerage to gain investment knowledge

Top reasons for opening an online account: - % report: For convenience, To have control over investments, To gain cost savings on fees and commission, To become a better educated investor

Mobile apps by type (e.g. Entertainment, Education, Productivity), Hours per week use smartphone to surf net [mobile Internet], for business purposes

Pay own smartphone bill, Employer pays, Shared costs, % concerned about the security and privacy of accessing the Internet from a Smartphone, % use smartphone to comparison shop