Personal situation compared to pre-recession

Project areas of spending over the next year - % expect to spend more on groceries, gasoline prices, paying down household debt (consumer), fitness [fitness centre], clothes, TV, Internet, vacations/travel, cell phone, eating out, books, home renovations, cosmetics, lottery tickets, music, alcohol, live sports, bars/clubs/live music, DVDs, movies, home furnishings, sporting equipment, eating out) Compared by consumer segmentation: "runners, walkers and spectators"

% of Canadians are feeling positive about: home value, credit card debt, job security, mortgage, investments, retirement income, interest rates

Level of pressure felt by cost of food, gas, taxes, electricity, healthcare/drugs, mortgage/rent, cable TV/satellite TV, cell phones, children's post secondary education, parents needs/care)

How often do you use coupons when making purchases? (by gender, age group, income, consumer segmentation) What is your primary source for coupons? (flyers, Internet, direct mail, in-store, newspapers, online discount codes, magazines) % use group discount sites such as Groupon [group buying sites], How often do you check a coupon website? Would an increase income reduce your use of coupon websites? % likely to join such a site in the future, Overall attitudes towards coupons & group discount websites

If you had 5,000 dollars to invest, what would you buy

Which environment (in store, on the Internet, telephone) do you typically find most useful for completing each of the following activities? (Direct purchasing a product, Determining whether an item is in stock / available, Consumer prices, Gathering information about the general product type / specific product, Seeking coupons or other promotions, Trying to locate a store that carries the product, Hearing recommendations or reviews)

Most useful channel (Internet / In store) for pre-purchase information gathering on a specific product by category (Groceries, Beauty and cosmetics, Pet products, Health / nutritional products (e.g. supplements), Home decor and accessories, Household appliances or furniture, Children's toys baby products, Media (books, music, videos), Home electronics or computers, Clothing)

What information are you looking for when you research products online? (Price, New product launches, Ideas / solutions, Retail locations, Consumer reports, Expert opinions recommending the best product, Product availability, Promotional offers, Retails Store(s) with best price, Product specifications / details (colour, size, capabilities, etc.), Consumer review / recommendations)

Preferred channel for determining if an item is in stock

Top features preferred when shopping on a retail website

Which of the following activities have you completed online, using your smartphone, in the process of shopping? (e.g. Take a picture of a product in-store, Locate a store that carries the product, Compare prices, Find product recommendation or reviews

Includes: Have you purchased over the internet in the past month? In the past 3 months what items have you purchased over the internet? (Clothing/Accessories/Shoes, Books, Videos/DVD’s/Games, Music, Airline Tickets/Reservations, Electronic Equipment, Computer Hardware, Tours/Hotel Reservations, Event Tickets, Cosmetics/Nutrition Supplies, Toys/Dolls, Sporting Goods, Automobiles and Parts, Sports Memorabilia, Groceries)

What helps you decide which site to use for online shopping? If you purchased online in the last 3 months, what method of payment did you use? (e.g. Credit card, PayPal, Money transfer, Debit card)

% plan to live with their parents, in residence, apartment, other (1st year students vs. 2nd year+), % intend to move one week before school, two weeks, one month.

Things students will do or buy before school starts: Find a job for school year, Subscribe to ISP (Internet access), Find an apartment, Subscribe to cable TV / satellite TV, Buy or replace cell phone, Find room mates, Buy a gaming console, Buy or lease a car, Acquire furniture, Buy computer or software, Travel outside Canada, Go to the cottage, Buy new school bag, Travel within Canada, Go camping, Amusement parks & oth. Attractions, Take time off, Get a hair cut, Go out in bars and clubs, Go to the beach, Celebrate the end of summer, Buy new clothes (< 10 days before school vs. > 10 days) [back to school shopping]

What do parents pay for? (Tuition, Credit card, Car, Computer, Give me furniture, Groceries, School supplies, Cell phone bill, Rent & services)

% of students who will receive government grant, government student loan)

What will you do with your friends before school starts? (Catch up elsewhere online, Send e-mail, Chat online, Catch up on Facebook [Social Networking Sites], Talk on the phone, Meet up in bars or at house parties, Go out (shopping, movies, restaurants), Text messaging

% of students subscribe to My Space, Linked in, Twitter, Windows Spaces, Flickr, Facebook, Frequency of selected Facebook functionalities used by students.

Includes Economic expectations [consumer confidence], How has the recent news about Canada’s economy [Financial Crisis 2008] affected your household spending on: Investing money, including RRSPs and mutual funds, Travel, Holiday spending on entertainment / gifts [Christmas Shopping], New clothing for yourself, Home repairs or renovations, Groceries, New clothing for your children (children living at home)

Top issues facing Canada, Concern about the environment, crime and safety [feel safe], gasoline prices.

Top issues related to Canadian identity, How important is multiculturalism, Christianity, bilingualism to the Canadian identity, How important is religious belief to your own value system? Family time, tradition, order and security.

Data by community size (rural, small, suburban, large urban) - How satisfied are you with what your community offers in regards to availability of a wide selection of grocery-type stores, banking choices, clothing stores, strong sense of community.

When you buy a product, how important is: That the product is fashionable or trendy, That the company or store is involved in local community initiatives, That it is a product you have known for a long time, Paying the lowest price, That the product or store is Canadian, If a grocery product, that it is locally produced, That the product is enviro friendly [green consumers], Getting a good deal.