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Out of Home Advertising (OOH)

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ID #:   39263182
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Highlight stats on the Out of home advertising sector (e.g. billboards). Includes: National OOH inventory traditional & non-traditional

Market share of traditional outdoor media (CBS outdoor, Pattison, Astral Media, Eucan, Others), Market share of non-traditional outdoor media (Gallop & Gallop, NEWAD, Zoom Media),

 
Publication Date:   1/1/2009
Frequency:   Annual
Location Type:   Online
Geography:   Canada, provinces
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   4/5/2010
 
 
 
ID #:   39269761
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % of Canadians have seen digital out-of-home (OOH) advertising in the past month [digital signage], % said they took action after seeing digital out-of-home advertising (vs. adults 18-24 years old)
 
Publication Date:   3/30/2010
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   4/5/2010
 
 
 
ID #:   39267008
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   These data provide information on the operating revenue, operating expenditures, employee salaries, wages and benefits, and operating profit margin of the advertising and related services sector. Covers Advertising agencies & Public Relations [PR], Media buyers and representatives, Display advertisers [out of home OOH], Direct mailers, Flyer distribution [flyer advertising], Specialty advertisers.
 
Publication Date:   2/15/2010
Frequency:   Annual
Location Type:   Online
Geography:   Canada, provinces
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:   Hyperlink 1 to latest highlights. Hyperlink 2 to full report.
Posted/Updated:   2/17/2010
 
 
 
ID #:   39269535
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Consumer confidence index for Canada, U.S. and Global (Dec 2009), % of Canadians are optimistic about their personal finances, % say it is the right time to start spending

% of consumers are spending cash on Paying off debts/credit card/loans [household debt (consumer)], Putting into savings, Holidays/Vacations, Home improvements/decorating, I have no spare cash, Out of home entertainment, New clothes, New technology products, Retirement fund, Investing in shares of stock/mutual funds

Top consumer concerns (e.g. Debt, Economy, Work-life balance, Terrorism, Increasing Utility Bills (energy costs),

 
Publication Date:   1/1/2010
Frequency:    
Location Type:   Online
Geography:   Canada, U.S., Global
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   2/17/2010
 
 
 
ID #:   39268055
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Canadian digital signage market by quarter. Includes: Total LCD and Plasma Digital display shipments by quarter, Total LCD and Plasma shipments by year: 2008 - 2012, Digital signage and professional display market leaders [Out-of-home, OOH]
 
Publication Date:   12/1/2009
Frequency:   Quarterly
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/18/2009
 
 
 
ID #:   39269088
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey of marketing and agency directors on expected change in ad spending by media (Print, Radio, TV, Out-of-Home OOH, Direct Mail, Digital - Mobile advertising, E-mail, Online)

Industry leaders were asked to indicate what they thought were the three main "drivers" of ad spending changes over the past two years.

When asked what would be needed to change in order for them to spend more of their budget on digital media, % said proof that it works, measurement tools, better understanding, and more resources.

 
Publication Date:   11/11/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   11/11/2009
 
 
 
ID #:   39268848
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Overview market and media reach data. Includes: Population size, home language by metropolitan area, retail sales.

Advertising revenue and growth by medium (TV - national, local, network, specialty, infomercial, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet (Search, E-mail, Video, Display, Directories), Catalogue/direct mail, Phone directories (Yellow Pages) [Advertising spend by segment]

TV audience share by network, viewing habits, % penetration of VCR, DVD, PVR, satellite TV, digital TV by province, metropolitan area, Average weekly hours per viewer tuned by station by gender, children & teens

Average weekly hours radios tuned by gender and age group, Radio audience composition by time block, Share of radio hours tuned by major station

Newspaper (daily & community) readership by age, Weekday readership of free dailies, Circulation of specific newspapers and magazines, typical ad rates

Out of home ad rates (billboards), Weekly average in-town kilometres travelled per capita, Transit advertising rates

Total unique Internet visitors by household income, connection speed [High Speed Access], Unique visitors to Facebook April 2007 - Nov 2008 [social networking sites], Average minutes per visitor to Facebook by age group, Search engine market in Canada, Number of unique visitors to online gaming sites by gender and age group,

Also see previous issues for slightly different details:ID: 9636 & ID: 39264384, ID: 39265072 & ID: 39267296

 
Publication Date:   11/1/2009
Frequency:   Annual
Location Type:   Offline
Geography:   Canada, some provincial & metropolitan detail
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   11/6/2009
 
 
 
ID #:   39268708
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey of youth urban adults on framed advertising in washrooms. Include: % visit eat-in restaurants and bars/pubs/nightclubs each month, % have noticed framed advertising in the washrooms of these venues.

% agree: Framed ads in public washrooms generally catch my attention, I usually read the content of framed ads in public washrooms

Actions taken in the past 3 months after seeing an indoor advertisement, Level of agreement with image statements about eBoards (Electronic billboards, Out-of-Home OOH]

 
Publication Date:   8/18/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   8/18/2009
 
 
 
ID #:   39266680
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   This report examines the average reach and time spent by demographic group for all major media, and the perceived effectiveness of the advertising carried by all major media (attitudes).

Includes: Most influential, powerful authoritative, relevant advertising by media (TV, radio, newspaper, magazines, Internet, Out-of-home OOH), gender, age group, Englsih/French, region, income, education.

 
Publication Date:   5/1/2009
Frequency:   Annual
Location Type:   Online
Geography:   Canada, provinces
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   6/15/2009
 
 
 
ID #:   39268435
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Report examines the effectiveness of Out Of Home (OOH) advertising. [e.g. billboards].

Includes: Active time spent outside the home, % believe they are exposed to too much advertising in general (age and gender (includes teens)), % describing selected medium as having too much advertising (TV, Radio, Newspaper, Internet, Magazines, Billboards, Transit, Bus shelter, Outdoor NET)

% share of time spent per medium (Internet, TV, Radio, Newspaper, Magazines, OOH), % having often avoided or sometimes avoid advertising by medium by age groups.

% sending a text message within the last three months after seeing Indoor/Outdoor ad, % visiting a website after seeing Indoor/Outdoor ad

 
Publication Date:   1/1/2008
Frequency:   Current
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   6/1/2009
 
 
 
ID #:   39263183
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Highlight stats on the Out of home (OOH) advertising sector (e.g. billboards) comparing Canada & U.S. markets. Includes: % share of total ad spending by media (TV, Radio, OOH, Internet, Newspaper, Magazine, Direct mail), Top ten OOH categories, Top ten OOH advertisers, Number of outdoor companies, Number of panels available by type (Posters, Bulletins & Spectaculars , Street level, Mall posters, Airport, Murals, Transit Shelters, Indoor), Total OOH revenue.
 
Publication Date:   1/1/2008
Frequency:   Annual
Location Type:   Online
Geography:   Canada, provinces
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   5/22/2009
 
 
 
ID #:   39268238
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Advertising expenditure forecast (2008-2011) Includes highlights by sector (Internet, Out of home (OOH), radio, TV, newspaper, magazines (periodicals) [Advertising spend by segment]
 
Publication Date:   4/17/2009
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   4/17/2009
 
 
 
ID #:   39267831
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Projected Canadian ad spending (2008-2011) by media - Television, Newspaper, Radio, Magazine, Out-of-Home (OOH), Internet
 
Publication Date:   1/12/2009
Frequency:   Annual
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   1/27/2009
 
 
 
ID #:   39267298
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Total advertising spending (1998 - 2007), Advertising spend by segment (2007) (TV, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet, Catalogue/direct mail, Phone directories (Yellow Pages)

TV advertising (2003 - 2007) (conventional vs. specialty), Internet ad spend by category (search, video, e-mail, classifieds/directories, display), Newspaper advertising by category (national, local, classifieds), Radio advertising by format (AM, FM).

 
Publication Date:   9/29/2008
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   10/1/2008
 
 
 
ID #:   39267296
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Overview market and media reach data. Includes: Population size, home language by metropolitan area, retail sales.

Advertising revenue and growth by medium (TV - national, local, network, specialty, infomercial, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet, Catalogue/direct mail, Phone directories (Yellow Pages) [Advertising spend by segment]

TV audience share by network, viewing habits, % penetration of VCR, DVD, PVR, satellite, digital TV by province, metropolitan area, Average weekly hours per viewer tuned by station by gender, children & teens

Average weekly hours radios tuned by gender and age group, Radio audience composition by time block, Share of radio hours tuned by major station

Newspaper (daily & community) readership by age, Weekday readership of free dailies, Circulation of specific newspapers and magazines, typical ad rates

Out of home ad rates (billboards), Weekly average in-town kilometres travelled per capita, % of population has taken transit in the last week by age group, Transit advertising rates

Total unique and average daily Internet visitors, Online video audience in Canada, Online videos viewed per month, Online advertising spending (2004-2007, 2011 (f)), Internet audience by gender and age group, income, Top 30 Internet properties in Canada

% of Canadians currently download mobile video (cell phones, smartphone), % have mobile Internet access, % of wireless subscribers sent at least one peer-to-peer text message in March 2008

Also see previous issues for slightly different details:ID: 9636 & ID: 39264384 & ID: 39265072

 
Publication Date:   9/29/2008
Frequency:   Annual
Location Type:   Offline / Online
Geography:   Canada, some provincial & metropolitan detail
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   10/1/2008
 
 
 
ID #:   39266775
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Highlights from an outlook report on the Canadian entertainment and media sector (2008-2012) Includes: Canadian growth rate and value of: Entertainment and media sector (total), Internet advertising, Internet access, Overall video game market, End-user spending on video games, Advertising revenues in video games, Console/handheld games, PC game market, Online gaming, Wireless games, Radio, Out-of-home advertising (OOH), Recorded music ( Physical distribution, Internet distribution, Sales of music to mobile phones), Filmed entertainment, Digital TV subscriptions, Basic TV subscriptions / premium subscriptions, TV advertising, Newspapers, Consumer magazines.
 
Publication Date:   6/18/2008
Frequency:   Annual
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   6/19/2008
 
 
 
ID #:   39265882
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Q4 Advertising spending on the category Winter Fitness and Outdoors. Includes spending bye media: Daily Newspaper, Magazine, Out of Home, Radio, TV, Top 5 advertisers.
 
Publication Date:   2/5/2008
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   2/5/2008
 
 
 
ID #:   39265656
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Industry estimate of the total size and growth rate of the digital out of home ad spending in Canada. (e.g. digital billboards, in store video networks). OOH
 
Publication Date:   12/24/2007
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/21/2007
 
 
 
ID #:   39265665
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   4Q advertising expenditures in the children's holiday category (category includes dolls, stuffed animals (including accessories), board and card games, hobby kits, hand crafts, fabric, yarn, notions, video games (and accessories) and toys)

Covers: Total spending and Spending by media (Radio, TV, Magazines, Out of Home, Daily Newspaper, Top companies by advertising dollars.

 
Publication Date:   12/19/2007
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   12/21/2007
 
 
 
ID #:   39265072
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Overview market and media reach data. Includes: Population size, home language by metropolitan area

Advertising revenue and growth by medium (TV - national, local, network, specialty, infomercial, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet, Catalogue/direct mail, Phone directories (Yellow Pages) [Advertising spend by segment]

TV audience share by network, viewing habits, % penetration of VCR, DVD, PVR, satellite, digital TV by province, metropolitan area, Average weekly hours per viewer tuned by station by gender, children & teens

Average weekly hours radios tuned by gender and age group, Radio audience composition by time block, Share of radio hours tuned by major station

Newspaper (daily & community)/magazine readership by age, Circulation of specific newspapers and magazines, typical ad rates

Out of home ad rates (billboards), % of population has taken transit in the last week, Transit advertising rates

Internet users by age group and household income, Online activities - % Conduct banking transactions, research trips, Comparison shop, Search for or view real estate, Listen to online radio, Use online photo service, Visit blogs.

Also see previous issues for slightly different details:ID: 9636 & ID: 39264384

 
Publication Date:   9/24/2007
Frequency:   Annual
Location Type:   Offline / Online
Geography:   Canada, some provincial & metropolitan detail
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   9/23/2007
 
 
 
ID #:   39265065
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Total advertising spending by the photography sector (cameras (including disposables), photographic equipment, film, film services and photofinishing) by media (Dailies, Magazines, radio, TV, Out of home OOH) for Q3 2006, Top 5 spenders.
 
Publication Date:   9/21/2007
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   9/23/2007
 
 
 
ID #:   39265041
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Profile of the Out of home [OOH] advertising sector in Canada. Includes: Number of outdoor companies, Number of panels available, Posters, Bulletins & spectaculars, Street level, Mall posters, Airport, Murals, Transit shelters, Indoor

Top 10 OOH categories, top ten OOH advertisers, OOH revenues 1996-2005

Market share of traditional outdoor media 2006 (CBS Outdoor, Astral Media, Pattison Outdoor< Other), Market share of non-traditional outdoor media 2006 (Gallop & Gallop, Zoom Media, NEWAD)

 
Publication Date:   8/27/2007
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   9/18/2007
 
 
 
ID #:   39264952
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Total national media spend - Q3 - back to school category. Q3 2003 -2006, Q3 2006 by medium (Dallies, Magazines, Out of home, Radio, TV), Top 5 spenders in back to school category.
 
Publication Date:   8/24/2007
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   9/7/2007
 
 
 
ID #:   39264944
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Q3 2006 Advertising spending by medium (Dailies, Magazines, Out of Home, Radio, TV) for pampering and personal care products (e.g. weight loss, face, hand and body cleansers). Top 5 Spenders in this category
 
Publication Date:   9/4/2007
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   9/4/2007
 
 
 
ID #:   39264832
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Advertising expenditures by marketers of career search and training services and programs. Includes total ad spend in Q3 2003 - 2006, Total spend by Medium (Dailies, Magazines, Radio, TV, Out of Home), Top five companies
 
Publication Date:   8/7/2007
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
Hyperlink 2:  
Location 1:  
Location 2:  
 
Notes:  
Posted/Updated:   8/9/2007
 
 
 
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