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| ID #: | 39268055 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: | Canadian digital signage market by quarter. Includes: Total LCD and Plasma Digital display shipments by quarter, , Digital signage and professional display market leaders [Out-of-home, OOH] | |||||||||||||||
| Publication Date: | 12/1/2011 | |||||||||||||||
| Frequency: | Quarterly | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 12/14/2011 | |||||||||||||||
| ID #: | 39272385 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
| Source: | ||||||||||||||||
| Description: |
Survey of Canadians, Americans & Quebecers on advertising. Includes: % say advertising provides value, find ads helpful, most advertising is acceptable, have a somewhat or very favourable view towards ads, % say ad are somewhat or very acceptable, are truthful by media: Newspapers, Out of Home (OOH, Radio, magazines, TV, Online % very likely to stop buying if ads unacceptable (by age group), Top reasons ads are considered unacceptable % say ads shape values in society % consider political advertising truthful [elections], Political advertising preferences |
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| Publication Date: | 11/16/2011 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada, U.S. Quebec | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 11/16/2011 | |||||||||||||||
| ID #: | 39272128 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: |
Market & media reach data. Includes: Population size, home language by metropolitan area, retail sales. Advertising revenue & growth by medium (TV - national, local, network, specialty, infomercial, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet (Search, E-mail, Video, Display, Directories, Video games), Catalogue/direct mail, Phone directories (Yellow Pages) [Advertising spend by segment] TV viewing habits, % penetration of VCR, DVD, PVR, Satellite TV, Cable TV, Average weekly hours per viewer tuned by gender, children & teens Average weekly hours radios tuned by gender & age group, Radio audience composition by time block Newspaper (daily & community) readership by age, Weekday readership of free dailies, Circulation of specific newspapers & magazines, Readership of flyers delivered in community newspapers by flyer type Out of home ad rates (billboards), Weekly average in-town km travelled per capita Internet - Online population & online reach, Mobile-originated text messages in Canada (2006-2010), Platforms Canadian gamers play on most frequently (Computer, Game console, Handheld device, Mobile device [smartphone]), Total unique Internet visitors by household income, connection speed [High Speed Access], Average hours per visitor, Top properties visited Unique visitors to Facebook [social networking sites], Average minutes per visitor to Facebook by age group, Also see previous issues for slightly different details:ID: 9636 & ID: 39264384, ID: 39265072, ID: 39267296 & ID: 39268848 |
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| Publication Date: | 9/27/2011 | |||||||||||||||
| Frequency: | Annual | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada, some provincial & metropolitan detail | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Notes: | Current issue only available offline at this time. It should be available in most major libraries. When it is online it will be at Hyperlink 1 | |||||||||||||||
| Posted/Updated: | 9/27/2011 | |||||||||||||||
| ID #: | 39266680 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: |
This report examines the average reach and time spent by demographic group for all major media, and the perceived effectiveness of the advertising carried by all major media (attitudes). Includes: Most influential, powerful authoritative, relevant advertising by media (TV, radio, newspaper, magazines, Internet, Out-of-home OOH), gender, age group, Englsih/French, region, income, education. |
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| Publication Date: | 6/15/2011 | |||||||||||||||
| Frequency: | Annual | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada, provinces | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 6/15/2011 | |||||||||||||||
| ID #: | 39271735 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: |
% change in Entertainment and Media (E&M) spending in Canada in 2010, Expected compound annual increase through to 2015, Forecasted CAGR in Internet advertising, Internet access payments, TV subscriptions, Trade magazines, out-of-home advertising OOH Value of Internet & TV advertising, mobile TV advertising, Value of newspaper market in 2015 |
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| Publication Date: | 6/14/2011 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 6/15/2011 | |||||||||||||||