Once you have covered your essential living expenses, what do you do with your spare cash? (Paying off debts, Putting into savings, Have no spare cash, Holidays/vacations, New clothes, Out-of-home entertainment, home improvements/decorating, ne w technology products, Retirement fund, Investing in shares of stock/mutual funds, Don't know

Compared to this time last year, which of the following actions have you taken in order to save on household expenses?

• Cut down on take-away meals
• Cut down on out-of-home entertainment
• Spend less on new clothes
• Switch to cheaper grocery brands [no-name brands]
• Use my car less often
• Cut down on holidays / short breaks
• Cut down on telephone expenses
• Delay the replacement of major household items
• Cut down on at-home entertainment
• Cut down on smoking
• Try to save on gas and electricity
• Cut out annual vacation
• Cut down on or buy cheaper brands of alcohol
• Look for better deals on home loans, insurance, credit cards, etc
• Delay upgrading technology, eg. PC, Mobile, etc
• I have taken other actions not listed above

Compared to this time last year, which of the following actions have you taken in order to save on household expenses?

• Cut down on at-home entertainment
• Cut down on out-of-home entertainment
• Cut down on take-away meals
• Cut down on smoking
• Spend less on new clothes
• Switch to cheaper grocery brands [no-name brands]
• Cut down on telephone expenses
• Try to save on gas and electricity
• Cut down on holidays / short breaks
• Cut out annual vacation
• Cut down on or buy cheaper brands of alcohol
• Look for better deals on home loans, insurance, credit cards, etc
• Delay the replacement of major household items
• Delay upgrading technology, eg. PC, Mobile, etc
• Use my car less often
• I have taken other actions not listed above

When economic conditions improve, which of the above do you expect you’ll continue to do?

Do you think your country is in an economic recession at the moment? Will your country be out of economic recession in the next 12 months?

How do you rate your personal finances?

% of consumers are spending cash on Paying off debts/credit card/loans [household debt (consumer)], Putting into savings, Holidays/Vacations, Home improvements/decorating, I have no spare cash, Out of home entertainment, New clothes, New technology products, Retirement fund, Investing in shares of stock/mutual funds

Top consumer concerns (e.g. Debt, Economy, Health, Increasing Utility Bills (energy costs), Increasing food prices)

Young farmer enterprises

Most important factors in consumer food choice (Nutrition, Taste, Freshness, Safety, Price, Convenience), % look for locally grown foods, organic food, Food safety related concerns, International perception of the quality of Canadian & U.S. produced food, International perception of Canadian & U.S. with respect to environmentally responsible production, Average annual growth in prices for Food purchased from stores, Food purchased from restaurants

Number of Canadian food stores and average sales, Private label share of grocery sales in Canada, Market share of top 4 food retailers (combined) in selected countries, Food retail channel share (Supermarkets, General merchandise, Specialty food stores, Drug stores, Gas stations), Market share of private label food products, Where Canadians eat their meals (% at home, At restaurant, Take-out, Skipped meals, Carried from home, In home - Home Meal Replacements), Market share by food service category (Full service restaurants, Limited service restaurants, Caterers, Pubs & night clubs, Accommodation foodservice, Institutional foodservice, retail foodservice), Market share of top 50 commercial foodservice sales (combined), Commercial restaurant bankruptcies