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ID #:   39272590
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Marketing and advertising executives were asked, "In which of the following areas do you expect to hire in the first quarter of 2012?" (Web design/production [web designer], Public relations, Social media, Brand/product management, Account services, Interactive media, Print design/production, Mobile applications development [mobile advertising], Media services, Marketing research, Creative/art direction, Copywriting

% plan to add full-time staff in the next three month

 
Publication Date:   12/21/2011
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Notes:  
Posted/Updated:   12/21/2011
 
 
 
ID #:   39272496
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Mobile market in Canada. Includes penetration of smartphones and feature phones, Smartphone operating system share (RIM, Apple, Google (Android), Sybian, Microsoft, Palm, Other), Demographic features (% female and median age) of top smartphones (Apple, RIM, Google, Microsoft)

Mobile market segments - % just voice, SMS, mobile media [mobile Internet], % listen to music on mobile phone, used application, used browser, text messaging

Top genres for mobile browsing (e.g. social networking sites, e-mail, news, sports, weather), Mobile advertising ad recall, demographics of subscribers recall seeing a web/app ad

Handset purchase consideration (e.g. overall cost of monthly service, network quality, brand name of phone, price of phone, social networking features), Touchscreen devices

 
Publication Date:   6/29/2011
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Notes:  
Posted/Updated:   12/6/2011
 
 
 
ID #:   39272569
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey of Canadian marketers and their outlook for the industry. Includes: My salary has increased, My work week has increased, Greatest stressor (e.g. work-life balance, Keeping motivated, delivering ROI), Biggest attraction when planning career move

Change in marketing budget in past 12 months, Agency partner support increasing in importance

What they are looking for from their primary agency, Level of involvement of my media agency, Biggest issue facing marketing industry, More marketing money will be spent in 2012 on social media [social networking sites], Broadband advertising, Mobile advertising, Shopper marketing, Content

Biggest ad-spend categories of 2010,

 
Publication Date:   12/1/2011
Frequency:    
Location Type:   Offline
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Notes:  
Posted/Updated:   12/1/2011
 
 
 
ID #:   39272312
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey of decision-makers and media buyers at leading advertising agencies across Canada, Includes: What percent of your RFPs included a Digital Video ad component in 2010? Which advertising category do you expect to see the largest overall increase in media spend this year? (mobile video, TV, search advertising, display, online video, social media, direct response, other)

Which aspect of Online Video do your clients view as most valuable? (targeting capabilities, reach, price relative to TV, ability to reuse creative, ad unit format, other)

In your experience, how effective is Digital Video advertising, when compared to the following alternatives? (display, direct response, social media, TV, search advertising)

In your view, what factor is most limiting to the growth of Digital Video advertising today? What types of Digital Video ad units have you used in your media plans within the last 12 months?

Digital Video ad units used in media plans within the last/ next 12 months across platforms: Pre-Roll (online, mobile advertising, tablet advertising)

 
Publication Date:   10/1/2011
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Notes:  
Posted/Updated:   11/2/2011
 
 
 
ID #:   39272236
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   ICT use by Canadian SMEs. Includes: Internet connection by type (high speed internet, very high speed, extreme high speed), Reasons for lack of connection to high speed

# of computers, # of mobile Internet keys, # of cell phones [cellphones], # of mobile devices (including smartphones, PDAs, tablet computers]

Use of Office Suites software, Enterprise resource planning (ERP), Customer relationship management (CRM), Supply chain management (SCM), Open source systems or software applications, Top reasons given for computerizing processes

Use of the website as an Internet tool, % have a mobile web site [mobile Internet], Level of satisfaction with regard to the use of mobile marketing [mobile advertising], Interest in adapting their websites for mobile devices

Use of intranets and extranets, Use of collaborative tools - E-mail, Web meetings, Videoconferencing or conference calling, Shared editing tools, Task or agenda management tools, Power management tools, Collaborative solutions

Online activities - Selling online [e-commerce], Online purchases, Banking transactions [Internet banking], Web 2.0 [social networking sites], Transactions with government [e-government], Perception of security of online transactions, Internet payment solutions used (Paypal, Moneris, Global payments, Desjardins, Google checkout, Beanstream, Other), Obstacles or factors preventing from selling online, Types of banking transaction down online (online payment to suppliers, Electronic Bill Presentment and Payment (EBPP)], Internet payroll transactions, international e-banking transactions, import of data to accounting system, internet cash management systems

Canadian SME satisfaction with social media, responsibility fir the development of Web 2.0 strategies, Internal use of web 2.0, use of web 2.0 in partner or supplier relationships, Social networking sites used by Canadian SMEs over the last year (Facebook, LinkedIn, Blogs on company website, Microblogs, Forums, Wikis), Interest in incorporating Web 2.0 applications

Investments in ICT during the past 12 months by company size, types of investments (e.g. Purchase of computer equipment, Purchase of licenses, Development of computer systems, Outsourcing of technical support, Internal human resources, Consulting, Purchase of telephone devices/systems, Internet/network access), Types of external resources SMEs rely on for managing and developing their technological resources, main obstacles to adopting ICT Solutions suggested by SMEs

Most data prided by # of employees, sector and region. Data related to Quebec is more detailed

 
Publication Date:   10/19/2011
Frequency:    
Location Type:   Online
Geography:   Canada, Quebec
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Notes:  
Posted/Updated:   10/19/2011
 
 
 
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