Market Research Firms - Canadian Statistics

ID #:		39269202
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Source:

Description:		% of Canadian adults were contacted to participate in a research survey that actually turned out to be an attempt to sell them a product or service or ask for a donation [fraudulent telemarketers] % of Canadians feel surveys and polls serve a useful purpose, % agreed participation in surveys gives people the opportunity to influence public policy issues, % agreed that public opinion surveys lead to products, services and public policies that better meet consumer needs and wants. [Market research firms]

Publication Date:		5/5/2009
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Location Type:		Online
Geography:		Canada

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Posted/Updated:		12/1/2009



ID #:		39265618
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Source:

Description:		Annual total investment in public opinion research by the Canadian federal government. Report details top purchasing departments and agencies, research type (advertising, policy development & program evaluation, market research, web testing, quality of service), Research firm rankings by business volume, Complete listing of departments and agencies by business volume. [marketing research firms]

Publication Date:		2/1/2009
Frequency:		Annual
Location Type:		Online
Geography:		Canada

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Posted/Updated:		4/1/2009



ID #:		39265999
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Source:

Description:		Total gross billings for Canadian marketing research firms (2005 vs. 2006), % breakdown of gross billings by type (B2B Research, Qualitative Research, Sub-contracted to other Canadian MR Firms, Largest industries: Packaged goods, Financial services, Health/Medical/Pharmaceuticals, Data Collection: Telephone research, Online research, Mail, Most common types of studies: Customer Satisfaction Research/CSM, Tracking studies, Public Opinion, Client Sector: Private, Public/Not-for-profit) [market research firms]

Publication Date:		2/1/2008
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Location Type:		Online
Geography:		Canada

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Posted/Updated:		2/27/2008



ID #:		39264864
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Source:

Description:		Total value of the Global and Canadian market research markets (2005), Expected % annual growth for the coming years, % of research spend on quantitative, qualitative and other (desk/secondary analysis), % of spend by method of collections (face-to-face, telephone, online, focus groups), Telephone survey response rates. [market research firms]

Publication Date:		8/13/2007
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Location Type:		Offline
Geography:		Global, Canada

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Posted/Updated:		8/15/2007



ID #:		39263388
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Source:

Description:		Survey of adults in BC and Alberta. Includes % are either ‘very’ or ‘somewhat’ knowledgeable about Business intelligence/knowledge management, Environmental scanning/secondary research, Competitive intelligence, Market research activities, Data mining activities % of consumers support these activities, % of consumers have: Participated in market research, Given out credit card numbers online, Given personal information for warranties, Willingly provide email addresses to companies, Join customer clubs to receive rewards/price discounts, Join mailing lists, Sign up for frequent purchase cards, Provide personal info to get free online content, Pay a fee for customer club cards % only give out information to companies they trust, % concerned about identity theft, % believe that companies are asking for too much personal information and unnecessary information, % believe that companies misuse the information that they collect, % believe companies don’t make good use of the information they do collect.

Publication Date:		11/7/2006
Frequency:
Location Type:		Online
Geography:		B.C and Alberta (combined)

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Posted/Updated:		11/15/2006



ID #:		39262552
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Source:

Description:		Give the choice % of Canadians would prefer to take a survey over the telephone vs. online (by gender, age group, province, retired, self-employed, employed, homemaker) % of wired Canadians would prefer to take a survey over the telephone vs. online (by gender, age group, province, retired, self-employed, employed, homemaker) [Market research firms]

Publication Date:		5/27/2006
Frequency:
Location Type:		Online
Geography:		Canada, provinces

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Posted/Updated:		6/28/2006



ID #:		39262522
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Source:

Description:		Canada's Top Marketing Communications Services Companies ranked by gross revenues 2005 & 2004. Sectors covered: advertising creative, direct marketing, interactive/digital marketing, market research, media planning & buying, promotional marketing, public relations, strategic consulting)

Publication Date:		6/19/2006
Frequency:		Annual
Location Type:		Offline
Geography:		Canada

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Posted/Updated:		6/26/2006



ID #:		39260893
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Source:

Description:		Survey of Canadian corporations and their Business Intelligence activities. Includes % involved in business intelligence/knowledge management, data mining, environmental scanning/secondary research, competitive intelligence, metrics/key performance, indicators or primary market research, participation in designing and implementing business intelligence programs, support/maintenance of BI software and applications. Self rating of their organization’s overall performance on particular areas of BI, Areas where their corporation should be spending more money. [market research]

Publication Date:		11/24/2005
Frequency:
Location Type:		Online
Geography:		Canada

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Posted/Updated:		11/26/2005



ID #:		39259819
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Source:

Description:		Total dollars spent on market research services in Canada in 2001 (survey and non-survey). Market share of market research by type (quantitative, qualitative, other) & by survey communication type (Telephone, Mail, Mall/Intercept, Internet, In-home/Door-to-Door)

Publication Date:		8/6/2002
Frequency:
Location Type:		Archive
Geography:		Canada

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Notes:		This file is no longer available online. E-mail us for an archived copy. Use the link indicated in hyperlink 1 and please quote the ID # of the entry.
Posted/Updated:		10/1/2005



ID #:		1139
Title:		*This information available to subscribers only. For more information click here*
Source:

Description:		Client attitudes towards market research services and CAMRO membership

Publication Date:		12/19/2000
Frequency:
Location Type:		Archive
Geography:		Canada

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Notes:		This file is no longer available online. E-mail us for an archived copy. Use the link indicated in hyperlink 1 and please quote the ID # of the entry.
Posted/Updated:		4/2/2005



ID #:		39259886
Title:		*This information available to subscribers only. For more information click here*
Source:

Description:		Annual total investment in public opinion research by the Canadian federal government. Report details top purchasing departments and agencies, research type (advertising, policy development & program evaluation, market research, web testing, quality of service), Research firm rankings by business volume, Complete listing of departments and agencies by business volume

Publication Date:		11/1/2003
Frequency:
Location Type:		Online
Geography:		Canada

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Posted/Updated:		3/15/2005



ID #:		39259887
Title:		*This information available to subscribers only. For more information click here*
Source:

Description:		Annual total investment in public opinion research by the Canadian federal government. Report details top purchasing departments and agencies, research type (advertising, policy development & program evaluation, market research, web testing, quality of service), Research firm rankings by business volume, Complete listing of departments and agencies by business volume

Publication Date:		10/1/2004
Frequency:
Location Type:		Online
Geography:		Canada

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Posted/Updated:		3/15/2005



ID #:		15145
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Description:		Article examines trends in the Canadian market research sector. Includes total value of market.

Publication Date:		9/27/2004
Frequency:
Location Type:		Offline
Geography:		Canada

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Posted/Updated:		10/13/2004



ID #:		14350
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Description:		Refusal rates in Canada for omnibus studies (telephone surveys) in 1997 and 2000 and custom studies in 1995 and 1999. Participation rates among survey panelists. (Market research)

Publication Date:		6/7/2004
Frequency:
Location Type:		Online
Geography:		Canada

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Posted/Updated:		8/6/2004



ID #:		14549
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Description:		Canada's Top Marketing Communications Services Companies ranked by gross revenues 2003 & 2002. Sectors covered: advertising creative, direct marketing, interactive/digital marketing, market research, media planning & buying, promotional marketing, public relations, strategic consulting) .

Publication Date:		6/21/2004
Frequency:		Annual
Location Type:		Offline
Geography:		Canada

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Posted/Updated:		7/7/2004



ID #:		13925
Title:		*This information available to subscribers only. For more information click here*
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Description:		% of Canadians whom market researchers reach on the telephone refuse to participate in survey, % of Americans who were positively inclined to telephone surveys, potential response rates off customers lists - follow-up to sale. Market research

Publication Date:		3/29/2004
Frequency:
Location Type:		Offline
Geography:		Canada, United States

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Posted/Updated:		3/31/2004



ID #:		12993
Title:		*This information available to subscribers only. For more information click here*
Source:

Description:		Summary of rankings of marketing companies (including advertising, direct marketing, interactive/digital marketing, market research, media planning and buying, promotion marketing, public relations and strategic consulting) detailing foreign and Canadian gross revenues for 2001 vs 2002 and specific details of each company such as head office and other office locations, the year established in Canada, # of employees, global ad organization ownership, subsidiaries/divisions whose revenues are included and major clients, list of World's top organizations, list of World's top agency brands.

Publication Date:		6/23/2003
Frequency:		Annual
Location Type:		Offline
Geography:		Canada, Worldwide

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Posted/Updated:		11/24/2003



ID #:		1146
Title:		*This information available to subscribers only. For more information click here*
Source:

Description:		Canadian attitudes towards participating in surveys, frequency of contact from someone trying to sell product, collect money, conduct survey. Market research firms

Publication Date:		10/1/2001
Frequency:
Location Type:		Online
Geography:		Canada

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Posted/Updated:		4/7/2003



ID #:		1145
Title:		*This information available to subscribers only. For more information click here*
Source:

Description:		Recurring feature on trends in market research sector

Publication Date:		5/26/2003
Frequency:		Current
Location Type:		Offline
Geography:		Canada

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ID #:		7216
Title:		*This information available to subscribers only. For more information click here*
Source:

Description:		Refusal rate for telephone surveys 2002 vs 1997. Trends in market research sector

Publication Date:		9/30/2002
Frequency:
Location Type:		Offline
Geography:		Canada

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ID #:		3164
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Description:		Canada's Top Marketing Communications Services Companies ranked by gross revenues 2000 & 1999. Sectors covered: advertising creative, direct marketing, interactive/digital marketing, market research, media planning & buying, promotional marketing, public relations, strategic consulting)

Publication Date:		6/25/2001
Frequency:		Annual
Location Type:		Offline
Geography:		Canada

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