% of Farmers Market shoppers are regulars, Where do you primarily shop for groceries (e.g. large grocery store, small grocery store, big box retailers, organic grocer, farmers' market, online, health food store)

Importance of various factors for Farmers' Market shoppers - e.g. Fresh, in-season products, Locally grown, Fair trade products, Conveniently located and easily accessible from my home, Certified organic, Low price

Includes: Breakdown of firms by sub-sector, 2007 (Functional food, Natural health products, Service firms)

Firms active in each field (Fortified foods and beverages beyond the mandatory requirement to enrich certain foods with vitamins and minerals, Foods and beverages that have added active ingredients, excluding vitamins or minerals, Foods and beverages specially enhanced to contain more of a functional component, Other functional foods, Extracted or purified from plants, Ground, dried, powdered and processed from plant materials, Produced, extracted or purified from animal or micro organisms, Produced, extracted or purified from marine sources, Comprised solely of vitamins and minerals, Other natural health products.)

Revenue for functional food and natural health product firms, Firms exporting / importing products and services and destination, Employees

Research and development expenditures by functional food and natural health product firms, Firms that attempted to raise capital, Amount of funds raised by source

Proportion of sales of functional foods and natural health products by distribution channel type (Direct selling or internet sales or mail order, Wholesaler of products, Direct retailer [health food stores], Multi-level marketing or network marketing, Broker or third party distributor)

Covers:

• Supermarkets and Other Grocery (except Convenience) Stores
• Convenience Stores
• Meat Markets
• Fish and Seafood Markets
• Fruit and Vegetable Markets
• Baked Goods Stores
• Confectionery and Nut Stores
• All Other Specialty Food Stores
• Beer, Wine and Liquor Stores

• Pharmacies and Drug Stores
• Cosmetics, Beauty Supplies and Perfume Stores
• Optical Goods Stores
• Food (Health) Supplement Stores - Health Food Stores
• All Other Health and Personal Care Stores

• Gasoline Stations with Convenience Stores
• Other Gasoline Stations

Covers: Ownership structure, Number of employees, Sales volume, Composition of products, Internet use to market NHPs, Exports, Imports, Market focus, Industry awareness of the NHP regulations and the NHPD

Also Natural Health Practitioners and their involvement in NHP distribution, Proportion of business coming from NHPs

Reasons for using Natural Health Products, Incidence of unwanted side effects, Reasons for non-use of Natural Health Products, Benefits of Natural Health Products, Concerns about Natural Health Products, Future use of Natural Health Products

Likelihood of a regular vitamin user visiting various health practitioners vs. national average (Aromatherapist, Osteopath, Massage therapist, Chiropractor, Acupuncturist, Homeopath, Naturopath)

Distribution of FFN Firms by number of product lines offered, by Disease state or health aspect targeted (e.g. General well-being, Immune system, Vascular / Heart health, Energy, Bone health, Weight control, Mental ability), by the Product area that generates the most revenue, by Sales distribution channels (Wholesaler, Retailer, Direct to consumer, Internet, Mail order, Multi-level and network marketing), by Source ingredients of Canadian and Foreign origin

Percentage of FFN Firms by number of FFN product lines offered only for Export or Domestic sale, % of exporters by FFN export sales, % of Exporters by export destination, % of Exporters by product exported (raw materials, semi-finished product, finished product, technology)

% of FFN firms with unfilled FFN positions by competencies needed, by Obstacles faced in filling the positions, % of Firms that raised FFN-related capital by source, % of firms denied capital by reasons