Growth in online users by age (Q4 2010 vs. Q4 2011) - under 18, 18-34, 35-54, 55+

Demographic break down of unique visitors by gender, region, age group, income, % share of time by site type (social networking sites, entertainment, portals, e-mail, news/information, instant messengers, games, retail), Top 10 gaining site categories - % increase (retail movies Netflix (download movies), Group buying sites - Coupons, Online trading, Online gambling, Personal finance, Consumer goods, Religion/spirituality, Gay & Lesbian

Total minutes spent and Total pages on social networking sites by age, by gender, Total minutes and total visits on Facebook, Twitter, LinkedIn, Tumblr, Pinterest

Profile of visitors to Auto web sites, Travel sites (e.g. used travel agents, $ spent on last vacation outside of Canada), Business/finance web sites (e.g. % used Internet banking, Electronic Bill Presentment and Payment (EBPP))

YouTube videos watched per viewer, Videos viewed by category (entertainment, news/info, services, sports, games), Age demographics of online video viewers

Digital advertising - total display ads by company, by category (social media, portals, entertainment, news/info, e-mail)

Mobile Internet - Smartphone penetration by region, Top mobile categories accessed (e.g. news/info, social networking, weather, search, sports, personal photo/video sharing)

# of Canadian smartphone subscribers scanned QR codes with their mobile device at least once a month, once a week, Location where QR code was scanned (e.g. magazine, poster, website, product package) and reason for scanning (product info, event info, charity info, coupon, application download)

Top searches, retailers, directories

% who have used a group coupon in the past tried a business for the first time because of an online group coupon, % have tried a product or service they wouldn’t have otherwise if not for the coupon

% of group coupon users have purchases coupons for: restaurants, personal services, grocery items

% of Canadians are aware of Groupon, WagJag.com, Dealfind, LivingSocial, Dealoftheday,TeamBuy

% of people who are aware of group coupon sites subscribe to receive e-mails or other alerts of deals.

Concern about online reputation?  Concern that your online reputation may be harmed by content posted by someone else? 

%: Consider your own online profile when you edit or post content, Take steps to keep your personal and work online profiles separate, How your online activities might be exposing information about others, Information that you might be exposing or leaving behind while engaging in online activities

How much control do you think you have over your online reputation? Steps taken to manage your online profile (e.g. Searched my own name using a search engine, Used privacy settings on social networking sites, Decided not to post specific text, photos or video online, Checked to see what other people say about me on websites, Checked my credit report)

Online activities for work and person use (e.g. e-mail, online banking, social networking, blogging, download music, video, participate in online forums, Subscribe to online couponing services like Groupon, Living Social, Tippr etc. Use mobile phone applications [mobile Internet), Sharing my current location with family/friends, Use a business networking site like LinkedIn, Monster, etc, Use a news sharing service like Twitter, Pownce, FriendFeed, etc..

Have you ever posted information online that has harmed others or hurt relationships? What type of information did you share publicly? Have you ever posted something online that you knew had the potential to make someone uncomfortable? What were the activities that you felt positively/negatively influenced your reputation?

Have other people ever been impacted by your online activities either positively or negatively? What negative impact did your online activity have on friends and family, other people? (e.g. Identity Theft, Fired from job, Socially embarrassed, Got divorced, Been harassed or bullied, Lost a friendship, Lost custody of kids)

Survey includes responses from adults and children 8-17.

% reported purchasing restaurant deals, % purchases spa services (by gender), % purchased unplanned recreational activities, % bought a gym/fitness/yoga deal they weren't looking for, % spontaneously purchased an adventure experience, % purchased an unplanned cosmetic procedure

% of Canadians have visited a group buying site, % who use group buying sites started doing so within the past six months

What Canadians personally like about group buying - Consumers like the convenience of getting deals online, They like being introduced to new local deals in their city, It allows them to find only the deals they are interested in, It lets them buy more because they save money, It lets them give a more substantial gift for their budget, It allows them to easily share deals with their friends, colleagues and family

% of those who have made a purchase on the sites have spent up to $449 in the past 12 months, % have saved up to $499

% of Canadians who visit group buying sites have purchased a deal. % who visit group buying sites spend some of their spare time doing so, % of those with Internet access do so daily at work.