How concerned are you about the following environmental issues? (Water pollution (water quality), Air pollution, (air quality), Packaging waste, Climate change/global warming, Use of pesticides, Water shortages

Thinking about manufacturers/retailers of grocery products, how influential are sustainable practices to where you shop and what you buy? How important is it for you that companies implement programs to improve the environment?

Do you believe the following sustainable products are having a positive impact on the environment? Products with little or no packaging, Energy efficient products or appliances, Products that haven’t travelled long distances to get to the store, Locally made products [locally grown], Products bought from a farmers market, Ethically produced or grown products, Organic products, Products that have not been tested on animals, Fair trade products [green consumers]

% of Farmers Market shoppers are regulars, Where do you primarily shop for groceries (e.g. large grocery store, small grocery store, big box retailers, organic grocer, farmers' market, online, health food store)

Importance of various factors for Farmers' Market shoppers - e.g. Fresh, in-season products, Locally grown, Fair trade products, Conveniently located and easily accessible from my home, Certified organic, Low price

% agree that it is important for them to know where their food is grown, % believe fruits and vegetables produced closer to where they live contain more nutrients than those that have travelled from afar, % think this claim is false.

Low fat foods are an important part of my regular diet, I monitor the ingredient lists on packaged foods, Low carbohydrate foods are an important part of my regular diet [low carb diet]

% agree: Price is not the most important thing to me when it comes to buying food, % who ate organic food in the past 6 months (fruits, vegetables and cereals)

% who ate the following "treats" in the past 6 months: months: Potato chips, Yogurt, Chocolate /Candy bars, Ice cream/ice milk/frozen yogurt and sherbet, Popcorn, Cookies, Granola/cereal/muffin bars, Nuts & seeds

% drink green tea, % who watched the "Food Network" in the past 7 days, % who agree with the following statement: "I love to cook"

% agree: "I look at specials in flyers and newspaper inserts when planning my shopping list" [flyer advertising], % buy house brands (no-name brands)

% shop at: Grocery store, Fruit &,vegetable store, Public market (Farmers market), Bulk food store [warehouse club], Department store, Gourmet food store, % shop at: Costco, Loblaws, IGA/IGA extra, Safeway, Wal-Mart

% who consumed frozen food/instant meals in the past 6 months (Frozen vegetables, Frozen pizza, Flavoured pasta/noodles & sauce (dry packaged), Frozen potato products (e.g. French fries), Flavoured & seasoned rice, Frozen main courses [frozen dinners], Frozen hot snacks, Ready-to-serve soups/meals in a bowl)

How often do you buy locally grown fruits, vegetables or meats? Why do you never buy locally grown fruits, vegetables or meats? At which types of stores do you buy locally-grown food? How often do you buy organic food?

Over the past five years has your consumption of ethnic or multicultural foods increased, stayed the same or decreased? Do you prefer that ethnic food comes from local farms or from the countries from which they originate?

% prefer to buy locally grown foods, % do not have a preference, % would be willing to pay more for locally grown foods, Attitudes towards locally grown foods, How often do you check food labels for where products are sourced from