% of Canadians say oral health is important, % have experienced oral health issues over the past year, % experienced bleeding while brushing or flossing, plaque build-up, mouth pain, receding gums

% believe that poor oral health may be linked to heart disease, respiratory disease, diabetes

% of Canadians do not brush, floss and rinse twice a day, % believe that as long as they brush their teeth, they are taking care of their mouth.

% state that the smile is the most important factor when considering the attractiveness of others, % say eyes are most important, % say physical fitness

% of Canadians expect people to have white teeth, % believe they follow the dentist-recommended regimen of brushing, flossing and rinsing, % actually do

% rate their own overall oral health as good, If Canadians could invent an oral care product to make it easier to take care of their / their family's teeth and gums, % said they would invent a product to improve white teeth, enamel erosion, gingivitis [teeth whitening kits]

FOOD & NUTRITION - Per week: Breakfast eaten at home (vs. take out), Lunch / Dinner eaten at home per week (vs. take-out / in restaurant), Eat from food groups, Eat processed or pre-packaged food, Consume alcohol, soft drinks, juice, dessert, coffee/tea, % take vitamins regularly, main reason for not eating as healthy

EXERCISE - % exercise regularly, % walk, play with friends, go to gym [fitness club], play sports, jog / running, yoga, Top reasons for not exercising

SLEEP - Main reasons for not getting enough sleep

INFORMATION ON HEALTHY LIVING - Top sources (e.g. Online sources, TV, Friends/family), % would post a health question online, % trust health information online