Favourite spectator sport by province/region, Toronto/Vancouver/Montreal, gender, age group, home language (French, English), non-British immigrant (Europe vs. Other), income, Canada vs. U.S.

% agree: Sponsors provide vital support and funding to help ensure the Olympic games take place, Knowing a company is a sponsor of the Olympic games would make me more likely to consider their products or services, See the Olympic rings on a product or services is likely to make me feel more positive towards that brand, Sponsors should also support amateur sport organizations that support out athletes, Sponsors should do more at the community level to encourage young people to participate in sports

% agree: they are most interested in the performance of Canadian athletes in general, Athlete from their own province, it would be an hour to carry the Olympic torch

Favourite winter Olympic sport: Figure skating, Hockey, Speed skating, Ski jumping, Curling, Bobsledding, Freestyle skiing, Alpine skiing, Cross-country Skiing, Luge, Short track, Biathlon, Skeleton, Nordic combines