Covers: Board and Blade Activities (ice-skating, inline skating or rollerblading, ice hockey, skateboarding), Boating (Boats (recreation)) and Swimming, Cross-Country Skiing and Snowshoeing, Cycling, Downhill Skiing & Snowboarding, Extreme Skiing, Golfing, Hiking, Climbing and Paddling, Horseback Riding, Recreational hunting, Ocean Activities, Participating in Extreme Air Sports (hot air ballooning, parachuting, bungee jumping, hang gliding), Sailing and Surfing, Scuba Diving & Snorkelling, Snowmobiling and ATVing, Wildlife Viewing (e.g. whale watching). [Adventure travel, Horses]

Covers: Cross-Country Skiing and Snowshoeing, Downhill Skiing & Snowboarding, Golfing, fishing (recreational), Hiking, Climbing and Paddling, Recreational hunting, Ocean Activities (e.g. snorkelling, scuba diving), Participating in Extreme Air Sports (hot air ballooning, parachuting, bungee jumping, hang gliding), Sailing and Surfing, Snowmobiling and ATVing, Wildlife Viewing (e.g. whale watching), Swimming and boating (boats (recreational)), Wilderness Activities (wilderness skills courses, dog sledding, ice climbing) [Adventure travel]

% agree: Sponsors provide vital support and funding to help ensure the Olympic games take place, Knowing a company is a sponsor of the Olympic games would make me more likely to consider their products or services, See the Olympic rings on a product or services is likely to make me feel more positive towards that brand, Sponsors should also support amateur sport organizations that support out athletes, Sponsors should do more at the community level to encourage young people to participate in sports

% agree: they are most interested in the performance of Canadian athletes in general, Athlete from their own province, it would be an hour to carry the Olympic torch

Favourite winter Olympic sport: Figure skating, Hockey, Speed skating, Ski jumping, Curling, Bobsledding, Freestyle skiing, Alpine skiing, Cross-country Skiing, Luge, Short track, Biathlon, Skeleton, Nordic combines