Which environment (in store, on the Internet, telephone) do you typically find most useful for completing each of the following activities? (Direct purchasing a product, Determining whether an item is in stock / available, Consumer prices, Gathering information about the general product type / specific product, Seeking coupons or other promotions, Trying to locate a store that carries the product, Hearing recommendations or reviews)

Most useful channel (Internet / In store) for pre-purchase information gathering on a specific product by category (Groceries, Beauty and cosmetics, Pet products, Health / nutritional products (e.g. supplements), Home decor and accessories, Household appliances or furniture, Children's toys baby products, Media (books, music, videos), Home electronics or computers, Clothing)

What information are you looking for when you research products online? (Price, New product launches, Ideas / solutions, Retail locations, Consumer reports, Expert opinions recommending the best product, Product availability, Promotional offers, Retails Store(s) with best price, Product specifications / details (colour, size, capabilities, etc.), Consumer review / recommendations)

Preferred channel for determining if an item is in stock

Top features preferred when shopping on a retail website

Which of the following activities have you completed online, using your smartphone, in the process of shopping? (e.g. Take a picture of a product in-store, Locate a store that carries the product, Compare prices, Find product recommendation or reviews

Steps Canadians are taking to save money - % cutting down on out-of-home entertainment, % spending less on new clothes, % ordering less take-out meals, % switching to cheaper grocery brands