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Consumers

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Also see subject headings Consumer Confidence and "Green Consumers"

 

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ID #:   39272714
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Post Christmas shopping poll. Did you spend more than you intended to during the holiday season? (2011 vs. 2010), How much over budget did you spend? Which of the following helped you stick to your budget? (Didn't want to go into debt or increase my debt load, Keeping track of my spending by making a budget and sticking to it, Knowing how much I had to spend and once the money was gone that was it, Having a savings goal in mind I wanted to reach.
 
Publication Date:   1/31/2012
Frequency:    
Location Type:   Online
Geography:   Canada, provinces
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Notes:   Hyperlink 1 to highlights. Hyperlink 2 to graphs.
Posted/Updated:   1/31/2012
 
 
 
ID #:   39272678
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey on what influences Canadian consumer purchasing decisions. Includes: % of Canadians reported caring more about an editor's opinion vs. celebrity's, When Canadians are ready to purchase a product or service today, % report the go-to research sources are: Facebook, Twitter [social networking sites], Blogs, Company websites, Newspapers, TV, radio, magazines, YouTube

Some highlight comparisons of 18-34 year olds and Baby Boomers (55+) on top research sources (YouTube, Blogs, Company websites)

If a blogger posts a positive product review that is contradictory to a traditional news report, % of Canadians believe traditional media, vs. % of self-identified influencers, % of self-identified "early adopters" of new products and services and % of avid smart phone app users count on blogs as one of their top research tools, when considering buying a product or service

% of Canadians would visit their favourite stores online to stay in the know, % of Canadians admit conducting research simply as a means to justify their purchase.

 
Publication Date:   1/24/2012
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Posted/Updated:   1/24/2012
 
 
 
ID #:   39272650
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Global survey of online behaviour. Includes Canadian specific highlights. % expect increase in Timeshifted TV watching, Location-based services, Watch on-demand Internet video. (online video), User-created video, Professionally created video, Internet banking

Number of sources consulted by type (online, offline, consumer voice, brand voice) during the purchase process of specific product types (Automotive, Baby care, Financial, Food & Drink, Mobile phones & accessories, Over the counter medicines, PC / Lap Top / tablet, Personal care, Travel) - covers: becoming aware, choosing product and where to buy

% of Canadians trust comments people write about brands, % of Canadians write comments online by reason (share, help, praise, complain) and product type (Automotive, Consumer electronics, Financial, l Food & Drink, Music & movies, Personal car) [Social Networking Sites]

 
Publication Date:   1/17/2012
Frequency:    
Location Type:   Online
Geography:   Canada, selected countries
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Posted/Updated:   1/17/2012
 
 
 
ID #:   39272640
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % increase in Canadian consumer spending Q4 2011, Nov, Dec 2011 [Christmas shopping], % increase in credit card and debit card purchases in Dec 2011, % increase in December for restaurants, fast food outlets, grocery stores, apparel, pet stores, donations to charitable organizations (charitable donors], travel, camera stores, department stores

% change in Q4 2011 online spending

Busiest shopping day of 2011, transactions per second

% increase in spending on Boxing Day week, % increase in men's clothing, stationary, cosmetics, apparel, consumer electronics.

 
Publication Date:   1/12/2012
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Posted/Updated:   1/12/2012
 
 
 
ID #:   39272630
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % of Canadians reported spending less or the same on holiday gifts, trips and entertaining than in 2010 [Christmas shopping], % indicated that financial responsibilities will not suffer as a result of their recent holiday spending

Top five financial priorities for Canadians (New Year's Resolutions] - % report: Reducing overall household debt, Saving enough to afford ideal retirement lifestyle, Reducing everyday spending and increasing savings, Being more financially responsible by better managing household budgets, Increasing wealth by investing more

 
Publication Date:   1/11/2012
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Notes:  
Posted/Updated:   1/11/2012
 
 
 
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