% change in Q4 2011 online spending

Busiest shopping day of 2011, transactions per second

Impact of economic downturn [Financial Crisis 2008] - % experiencing difficulty fulfilling mission because of economic downturn, % agree their existence is at risk because of the economic downturn, % confident about future

Measures taken to address economic downturn. (e.g. reduced overhead costs, Used reserve funds, Increased reliance on volunteers, Reduced services/programs, reduced number of paid staff, Collaborated with another organization to reduce expenses)

% report decrease in various revenue sources and their impact on revenue (Donations from individuals (charitable donors), Investment income, Corporate sponsors, donations & grants, Foundation grants, Government, Membership fees, Fees for goods and services)

Results of following questions by level of donation: Generally speaking, do you believe that most people can be trusted, or can’t you be too careful in dealing with people? It’s important for people to find ways to help others less fortunate than themselves, It’s an important part of my religion to give to charity, I feel this community has been good to me and I owe something back, I feel a duty to provide financial support to key institutions and causes in my community.

One of the things enjoy most in life is giving my time, One of the things enjoy most in life is giving money, People in my community respect those who give to charity