Detail data covers the commodities: Fresh fruit (Apples, Apricots, Avocados, Bananas, Berries other, Blueberries, Cherries, Other citrus, Coconut Cranberries, Dates, Figs, Grapefruits, Grapes, Guavas, mangoes, Kiwis, Lemons, Limes, Mandarins, Muskmelons, cantaloups, Other melons, Melons total, Nectarines, Oranges, Papayas, Peaches, Pears, Pineapples, Plums, Quinces, Strawberries, Unspecified fresh fruits, Watermelons, Wintermelons), Processed fruit (canned, dried, frozen)

Fresh vegetables (Artichokes, Asparagus, Beans green and wax, Beets, Broccoli, Brussels sprouts, Chinese cabbage, Cabbage, Carrots, Cauliflower, Celery, Corn, Cucumbers, Other edible roots, Eggplants, Garlic, Kohlrabi, Leeks, Other leguminous vegetables, Lettuce, Manioc, Mushrooms, Okra, Olives, Onions and shallots, Parsley, Parsnips, Peas, Peppers, Potatoes sweet fresh, Potatoes white fresh and processed, fresh equivalent, Pumpkins and squash, Radishes, Rappini Rutabagas and turnips, Spinach, Tomatoes), Processed vegetables (frozen, canned)

Beverages: Ale, beer, stout and porter, Bottled water, Coffee, Distilled spirits, Soft drinks, Tea, Wines, Apple juice, Grape juice, Grapefruit juice, Lemon juice, Orange juice, Pineapple juice, Tomato juice

Dairy: Cheddar cheese, Cheese cottage, Cheese processed, Cheese variety, Cream cereal 10%, litres, Cream sour, litres, Cream table 18%, litres, Cream whipping 32% or 35%, litres, Ice cream, litres, Ice milk, litres, Milk buttermilk, litres, Milk chocolate drink, litres, Milk concentrated skim, litres, Milk concentrated whole, litres, Milk other whole products, Milk partly skimmed 1%, litres, Milk partly skimmed 2%, litres, Milk skim, litres, Milk standard 3.25%, litres, Milk sweetened concentrated skim, litres, Milkshake, litres, Powder buttermilk, Powder skim milk, Powder whey, Sherbet, litres, Yogurt, litres, Fluid milk, litres, Eggs

Beef, Mutton and lamb, Offal, Pork, Veal, Poultry, Chicken, Stewing hen, Turkey, Fresh and frozen sea fish, Freshwater fish, Processed sea fish, Shellfish, Butter, Margarine, Salad oils, Shortening and shortening oils, Breakfast food, Corn flour and meal, Oatmeal and rolled oats, Pot and pearl barley, Rice, Rye flour, Wheat flour, Baked and canned beans, Dry beans, Peanuts, Dry peas, Tree nuts, Honey, Maple sugar, Sugar.

% believe fresh water is Canada’s most important natural resource, Typical source of drinking water in a Canadian home - % reported Tap water, Filtered tap water, Large jug/cooler, Individually-sized water bottles, % regularly ordered tap water over bottled water in restaurants

What upsets Canadians the most about water usage - % reported: Watering the lawns when it just rained or is about to rain, Flushing items down the toilet that should be disposed in another manner, Hosing down the driveway, Leaving a faucet running in a public place, Using soap or shampoo to bathe in a lake, % reporting doing - Left the water running while brushing their teeth, Left the water running in the kitchen when washing and rinsing dishes, Allowed soapy water to run down a storm drain. [water quality]

% of Canadians chose high-end coffee makers as their number one modern amenity, % chose iPads for guest services, local information and personal use

% of Canadians chose complimentary bottled water as the most appreciated simple amenity

% of Canadians chose bath butlers and bath menus as their least favourite amenity, % of Canadians do not use a bathroom phone, % do not use the mini bar

% of Canadians have never stolen anything from a hotel

Issues of the greatest importance (e.g. Health care system, gasoline prices, Adequate pensions, State of economy, Unemployment, ethics of gov., The environment, Canadian dollar) 2008 vs.2011

Concern about the environment? Importance of specific environmental issues (Keeping our fresh water clean [Water Quality], Conserving the supply of freshwater, Ensuring the cost of food staples stay low, Reducing excess waste and garbage, Reducing smog or air pollution [Air Quality], Protecting wilderness areas, Preserving wildlife and endangered species, Promoting locally grown food, Combating climate change, Stopping genetically modified food)

How strongly motivated are you to make personal changes that would benefit the environment? When you are making purchases do you think about the environmental impact?

Types of environmental consumers (Strong environmental buyers, Moderates, Unconvinced)

Environmental behaviors (Recycled all paper/cans/plastic products, Used fewer plastic shopping bags, Bought energy efficient appliances, Turned down the heat/a.c. in your house, Set appliances to energy saving, Stopped using pesticides, Drove your car/vehicle less, Stop or reduce drinking bottled water, Changed household cleaning products, Bought locally grown food, Switched to a more fuel efficient car, Used public transit more often, Used Compact Florescent Light bulbs, Installed a solar powered water heater, Bought organic food, Put investments in ethical funds)

Effect of corporate actions on likelihood of buying their products, Attitudes towards green marketing [green consumers]