Amount expected for school related incidentals, % of parents indicate that they have budgeted for these incidental costs, Among those who have been saving for this year's back-to-school shopping, % started saving at least three months ago

% of parents are using their credit card for back to school shopping,

% expect to spend approximately the same amount as last year on Tuition/fees, Clothing, School supplies, Shoes, Electronics

When asked which aspect of back-to-school shopping they found most difficult - % reported: Paying for all the back-to-school shopping, Finding all the items I need before they're sold out or unavailable, Finding things my children will like, Everything - I find everything to do with back-to-school shopping difficult or challenging, No challenges

% of households with school-aged children have children in pre-school JK/SK, Elementary, Secondary, College/university

When asked what would help make their shopping experience less stressful - % reported shorter lines, using a shopping list, planning their shopping trip ahead of time.

Products planning to purchase online - % reporting clothing, school supplies, computers/software, footwear

% suggest the best way to stay stress free when back-to-school shopping is to start early, % said shopping online is the best way to keep the stress level low

Average estimated spend on before Labour Day back-to-school items, Average estimated spend online before Labour day on BTS items, Avg. proportion of online purchases on Canadian websites, U.S. websites