How concerned are you about the following environmental issues? (Water pollution (water quality), Air pollution, (air quality), Packaging waste, Climate change/global warming, Use of pesticides, Water shortages

Thinking about manufacturers/retailers of grocery products, how influential are sustainable practices to where you shop and what you buy? How important is it for you that companies implement programs to improve the environment?

Do you believe the following sustainable products are having a positive impact on the environment? Products with little or no packaging, Energy efficient products or appliances, Products that haven’t travelled long distances to get to the store, Locally made products [locally grown], Products bought from a farmers market, Ethically produced or grown products, Organic products, Products that have not been tested on animals, Fair trade products [green consumers]

Issues of the greatest importance (e.g. Health care system, gasoline prices, Adequate pensions, State of economy, Unemployment, ethics of gov., The environment, Canadian dollar) 2008 vs.2011

Concern about the environment? Importance of specific environmental issues (Keeping our fresh water clean [Water Quality], Conserving the supply of freshwater, Ensuring the cost of food staples stay low, Reducing excess waste and garbage, Reducing smog or air pollution [Air Quality], Protecting wilderness areas, Preserving wildlife and endangered species, Promoting locally grown food, Combating climate change, Stopping genetically modified food)

How strongly motivated are you to make personal changes that would benefit the environment? When you are making purchases do you think about the environmental impact?

Types of environmental consumers (Strong environmental buyers, Moderates, Unconvinced)

Environmental behaviors (Recycled all paper/cans/plastic products, Used fewer plastic shopping bags, Bought energy efficient appliances, Turned down the heat/a.c. in your house, Set appliances to energy saving, Stopped using pesticides, Drove your car/vehicle less, Stop or reduce drinking bottled water, Changed household cleaning products, Bought locally grown food, Switched to a more fuel efficient car, Used public transit more often, Used Compact Florescent Light bulbs, Installed a solar powered water heater, Bought organic food, Put investments in ethical funds)

% of Canadian homeowners are aware of products to improve home air, % use sustainable and green renovation / building products

% of Canadian homeowners who have used professional help have not asked them to use sustainable and green building products in home renovation projects, % have never asked for professional help for their home [green consumers]

% indicate the following sustainable practices in their home: recycling, composting, energy efficient appliances, organic, local food, using sustainable and green renovation, building products