% of Canadians are members of AIR MILES (loyalty program], % are members of REDcard (loyalty program for Target), % used AIR MILES within past month, % used Shopper Drug Mart's Optimum, % used Costco's membership

% of Canadians say economy is getting better, worse [consumer confidence]

% of Canadians made an online purchase in the last 12 months, % of Canadian consumers going to physical shops for books, magazines, music and videos

Proportion of holiday spending by week leading up tie Christmas, % will do Christmas shopping in stores, online, by catalogue, Top ten items expected to purchase online, % will use an online auction / online market site (eBay, Kijiji,

% of shoppers say the crowds and chaotic atmosphere are the worst part of the shopping experience, % are turned-off by long line-ups

% of Canadians intend to travel to the US for Christmas shopping [cross-border shopping], Top reasons for shopping in the U.S., % of Canadian holiday shoppers indicate that they do not worry about where the gifts they buy are made.

Top ten projected retailers for 2010 holiday season, Top stores by store type (e.g. mass merchants, department stores), % intend to purchase specific product types (e.g. iPod, iPad, Tablet computer/eReader,

Types of loyalty programs that will accumulate the most points (Air Miles, HBC rewards, Aeroplan, PC Points, Shoppers Optimium)

Favorite holiday traditions (e.g. Christmas tress)

% have had a negative shopping experience in the past, Of these, % say they thought twice about eventually returning to the store, % never shopped there again

% of Canadians have a strict holiday budget

Average amount expected to spend on gifts, Negative shopping experiences cited - % reported crowds, long line-ups, % of customers who have had a bad shopping experience never returned to that retailer, % have told others about a bad holiday shopping experience

Top gift categories for purchase, hope to receive, % will pay for holiday gifts by credit card, debit card, cash, % willing to go out of their way to shop where they can accumulate reward points [loyalty programs], % collect AIR MILES, Hbc rewards, Shoppers Optimum, Factors that influence where to shop.

% of Canadians believe it is appropriate to redeem their loyalty points or miles for gifts, % will be using their points or miles for holiday gifts this year, % of shoppers will stick to a firm holiday budget, % will use credit cards to pay for gifts, % plan to pay off their credit card immediately, % plan to pay it off within two months